Tracklution Server-Side Tracking
Product
Tracklution Server-Side Tracking forwards first-party conversion events from an advertiser's server to ad platforms.
- Currently Offered
Tracklution Server-Side Tracking captures conversion events on the advertiser's own server infrastructure and forwards them as first-party data to advertising platforms. This preserves conversion measurement that client-side pixels lose to browser restrictions, ad blockers, and cookie deprecation, and improves the accuracy of the conversion data that ad platforms optimize against.
It is sold as a subscription by Tracklution to e-commerce brands and marketing teams that need reliable cross-platform attribution. The provider markets it on its own site, so this offering is eponymous rather than hosted on a separate product page.
Tracklution Server-Side Tracking forwards first-party conversion events from an advertiser's server to ad platforms.
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