Madgicx Cloud Tracking
Product
Madgicx Cloud Tracking is a server-side conversion tracking and attribution product for Meta ads.
- Currently Offered
Madgicx Cloud Tracking (MCT) is a server-to-server conversion tracking and attribution product for Meta (Facebook and Instagram) advertising. It sends first-party event data from an advertiser's server directly to Meta, restoring conversion signal lost to browser restrictions such as iOS 17 and third-party cookie deprecation, and reports that data in Meta Ads Manager and a Madgicx tracking dashboard. Setup is partly done for the customer: after sign-up Madgicx obtains the required permissions and configures the customer's tracking infrastructure.
The product is sold both as a standalone subscription and as a paid add-on to the main Madgicx platform plan, targeting e-commerce brands and agencies that need reliable return-on-ad-spend measurement. The /tracking and /solutions/tracking URLs render the same page and are alternate URLs for this single offering.
Madgicx Cloud Tracking is a server-side conversion tracking and attribution product for Meta ads.
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