
Cometly's Multi-Touch Attribution ties ad spend to pipeline and closed-won revenue for B2B SaaS marketing teams.
Multi-Touch Attribution compares first-touch, last-touch, source-specific, linear, and U-shaped models side by side across configurable windows. It combines server-side tracking, CRM lifecycle mapping, and billing synchronization so trials, upgrades, and renewals are credited to the ad, campaign, and creative that drove them, and synced back to major ad platforms.
The offering targets B2B marketing and growth teams that need to prove which channels drive revenue rather than form fills, and to push accurate closed-won signals back into ad-platform optimization.


Multi-Touch Attribution measures marketing performance with first-party data and flexible attribution models.


HockeyStack's Marketing Intelligence is B2B multi-touch attribution and buyer-journey analytics that ties every touchpoint to pipeline and ARR.


AppsFlyer Attribution measures mobile app install and engagement events across ad networks and marketing channels.


Adjust Attribution tracks mobile app installs and in-app events to the campaigns and channels that drove them.


Marketing analytics software that unifies cross-channel performance data and surfaces attribution, forecasting, and optimization insights.


Foursquare Attribution measures ad-driven store visits and sales lift across digital, TV, social, and out-of-home channels.


Clicks + Deterministic Views attributes marketing conversions to ad impressions and clicks.


Branch Performance measures paid media outcomes across mobile, web, and connected-TV channels.


Tracklution Server-Side Tracking forwards first-party conversion events from an advertiser's server to ad platforms.


Profit Benchmarks sets marketing performance targets using a business’s profitability data.


AI-powered performance marketing and paid social optimization for e-commerce brands.



Marketing automation for email campaigns, landing pages, journeys, segmentation, and scoring.


TrackBee Server-Side Tracking captures e-commerce conversions server-side and sends first-party events to Meta.


Leadzai Platform automates and reports paid campaigns on Google, Meta, Microsoft, and TikTok for digital marketing agencies.


Madgicx Cloud Tracking is a server-side conversion tracking and attribution product for Meta ads.


Adjust TrueLink creates branded, cross-platform deep links that route users into apps and preserve campaign attribution.
Multi-Touch Attribution measures marketing performance with first-party data and flexible attribution models.

HockeyStack's Marketing Intelligence is B2B multi-touch attribution and buyer-journey analytics that ties every touchpoint to pipeline and ARR.

AppsFlyer Attribution measures mobile app install and engagement events across ad networks and marketing channels.

Adjust Attribution tracks mobile app installs and in-app events to the campaigns and channels that drove them.

Marketing analytics software that unifies cross-channel performance data and surfaces attribution, forecasting, and optimization insights.

Foursquare Attribution measures ad-driven store visits and sales lift across digital, TV, social, and out-of-home channels.

Clicks + Deterministic Views attributes marketing conversions to ad impressions and clicks.

Branch Performance measures paid media outcomes across mobile, web, and connected-TV channels.

Tracklution Server-Side Tracking forwards first-party conversion events from an advertiser's server to ad platforms.

Profit Benchmarks sets marketing performance targets using a business’s profitability data.

AI-powered performance marketing and paid social optimization for e-commerce brands.

Google AdWords integration for Salesforce CRM.

Marketing automation for email campaigns, landing pages, journeys, segmentation, and scoring.

TrackBee Server-Side Tracking captures e-commerce conversions server-side and sends first-party events to Meta.

Leadzai Platform automates and reports paid campaigns on Google, Meta, Microsoft, and TikTok for digital marketing agencies.

Madgicx Cloud Tracking is a server-side conversion tracking and attribution product for Meta ads.

Adjust TrueLink creates branded, cross-platform deep links that route users into apps and preserve campaign attribution.
