Adjust Attribution tracks mobile app installs and in-app events to the campaigns and channels that drove them.
Adjust Attribution is a mobile measurement module within the Adjust platform that assigns credit for app installs and user actions across paid and organic channels. It uses deterministic and probabilistic matching to reconcile device data with ad network callbacks.
The product supports SKAdNetwork measurement, deep linking, and fraud prevention, integrating with major ad networks and DSPs. It targets mobile-first brands and agencies managing user acquisition spend.
| Attribute | Adjust Attribution | Attribution | Branch Performance | |
|---|---|---|---|---|
| Provider | |  |  | |
| Founded | 2012 | 2009 | 2014 | |
| Sells To | — | Enterprise | Enterprise | |
| Pricing Model | — | Recurring, Transactional | SaaS | |
| Ownership | Venture-backed | Subsidiary | Equity, Venture-backed |
Provider
Founded 2012
Sells To —
Pricing Model —
Ownership Venture-backed
Provider
Founded 2009
Sells To Enterprise
Pricing Model Recurring, Transactional
Ownership Subsidiary
Provider
Founded 2014
Sells To Enterprise
Pricing Model SaaS
Ownership Equity, Venture-backed
AppsFlyer Attribution measures mobile app install and engagement events across ad networks and marketing channels.
Tracklution Server-Side Tracking forwards first-party conversion events from an advertiser's server to ad platforms.
Cometly's Multi-Touch Attribution ties ad spend to pipeline and closed-won revenue for B2B SaaS marketing teams.
Kochava SmartLinks routes campaign visitors to app and web destinations through deep links.
AppsFlyer OneLink routes campaign clicks to app content and preserves attribution across installed and deferred installs.
AppLovin user-acquisition advertising product that automatically optimizes bidding, targeting, and creative selection.
Google AdMob is a mobile app monetization platform that helps developers earn revenue from in-app ads.
Sensor Tower App Performance Insights provides mobile app analytics for market research and growth.
Branch Discovery provides programmatic mobile advertising with on-device targeting, native placements, and campaign measurement.
Madgicx Cloud Tracking is a server-side conversion tracking and attribution product for Meta ads.
Branch Engagement uses omnichannel campaigns and deep links to route users into apps and measure acquisition, conversion, and re-engagement.
AppLovin MAX is a mobile monetization platform running a unified in-app bidding auction.
Product Analytics tracks feature adoption, retention, and user journeys across web and mobile products without manual tagging.
AppsFlyer Attribution measures mobile app install and engagement events across ad networks and marketing channels.
Tracklution Server-Side Tracking forwards first-party conversion events from an advertiser's server to ad platforms.
Cometly's Multi-Touch Attribution ties ad spend to pipeline and closed-won revenue for B2B SaaS marketing teams.
Kochava SmartLinks routes campaign visitors to app and web destinations through deep links.
AppsFlyer OneLink routes campaign clicks to app content and preserves attribution across installed and deferred installs.
AppLovin user-acquisition advertising product that automatically optimizes bidding, targeting, and creative selection.
Google AdMob is a mobile app monetization platform that helps developers earn revenue from in-app ads.
Sensor Tower App Performance Insights provides mobile app analytics for market research and growth.
Branch Discovery provides programmatic mobile advertising with on-device targeting, native placements, and campaign measurement.
Madgicx Cloud Tracking is a server-side conversion tracking and attribution product for Meta ads.
Branch Engagement uses omnichannel campaigns and deep links to route users into apps and measure acquisition, conversion, and re-engagement.
AppLovin MAX is a mobile monetization platform running a unified in-app bidding auction.
Product Analytics tracks feature adoption, retention, and user journeys across web and mobile products without manual tagging.