Kochava SmartLinks
Provider 
Founded 2011
Sells To —
Pricing Model —
Ownership —
Kochava SmartLinks
ProductOperating Status: Currently Offered
Kochava SmartLinks routes campaign visitors to app and web destinations through deep links.
Kochava SmartLinks routes campaign visitors to app and web destinations through deep links.
Kochava SmartLinks lets marketers create links that direct customers across mobile apps, app stores, and websites. Teams can use the links in paid campaigns and owned channels such as email, social posts, SMS, and QR codes, with routing tailored to the customer's device and platform.
The product includes link management through Kochava's Campaign Manager or an API. Marketers can configure attribution settings and examine link engagement to assess acquisition and reengagement campaigns. SmartLinks also supports deferred deep linking for people who need to install an app before continuing their journey.
| Attribute | Kochava SmartLinks | Branch Activation, Branch Engagement | URLgenius | |
|---|---|---|---|---|
| Provider | |  |  | |
| Founded | 2011 | 2014 | 2015 | |
| Sells To | — | Enterprise | — | |
| Pricing Model | — | SaaS | — | |
| Ownership | — | Equity, Venture-backed | — |
Provider
Founded 2011
Sells To —
Pricing Model —
Ownership —
Provider
Founded 2014
Sells To Enterprise
Pricing Model SaaS
Ownership Equity, Venture-backed
Provider
Founded 2015
Sells To —
Pricing Model —
Ownership —
AppsFlyer OneLink routes campaign clicks to app content and preserves attribution across installed and deferred installs.
Adjust TrueLink creates branded, cross-platform deep links that route users into apps and preserve campaign attribution.
AppsFlyer Attribution measures mobile app install and engagement events across ad networks and marketing channels.
Branch Discovery provides programmatic mobile advertising with on-device targeting, native placements, and campaign measurement.
Adjust Attribution tracks mobile app installs and in-app events to the campaigns and channels that drove them.
AppLovin user-acquisition advertising product that automatically optimizes bidding, targeting, and creative selection.
Branch Performance measures paid media outcomes across mobile, web, and connected-TV channels.
Unbounce Smart Traffic is an AI conversion optimization tool that routes each visitor to the best-match landing page.
Tracklution Server-Side Tracking forwards first-party conversion events from an advertiser's server to ad platforms.
Apptopia Sales Prospector combines mobile app performance and SDK adoption data for sales prospecting.
Stape Meta CAPI Gateway forwards first-party conversion events from an advertiser's server directly to Meta.
AppsFlyer OneLink routes campaign clicks to app content and preserves attribution across installed and deferred installs.
Adjust TrueLink creates branded, cross-platform deep links that route users into apps and preserve campaign attribution.
AppsFlyer Attribution measures mobile app install and engagement events across ad networks and marketing channels.
Branch Discovery provides programmatic mobile advertising with on-device targeting, native placements, and campaign measurement.
SaaS tool for validating affiliate offer tracking links and redirect chains to ensure users reach intended app stores.
Adjust Attribution tracks mobile app installs and in-app events to the campaigns and channels that drove them.
AppLovin user-acquisition advertising product that automatically optimizes bidding, targeting, and creative selection.
Branch Performance measures paid media outcomes across mobile, web, and connected-TV channels.
Unbounce Smart Traffic is an AI conversion optimization tool that routes each visitor to the best-match landing page.
Tracklution Server-Side Tracking forwards first-party conversion events from an advertiser's server to ad platforms.
Apptopia Sales Prospector combines mobile app performance and SDK adoption data for sales prospecting.
Stape Meta CAPI Gateway forwards first-party conversion events from an advertiser's server directly to Meta.