Adjust TrueLink creates branded, cross-platform deep links that route users into apps and preserve campaign attribution.
TrueLink is Adjust’s deep linking solution for branded links across web and app environments. Its configurable destinations route users to specific in-app content, while short links, smart scripts, smart banners, and QR codes support campaigns across channels.
Link management tools let teams edit destinations and create links through a dashboard, APIs, spreadsheets, or scripts. Adjust says TrueLink helps preserve attribution across web-to-app journeys by carrying campaign parameters between web and app destinations.
| Attribute | Adjust TrueLink | Branch Engagement | URLgenius | |
|---|---|---|---|---|
| Provider | |  |  | |
| Founded | 2012 | 2014 | 2015 | |
| Sells To | — | Enterprise | — | |
| Pricing Model | — | SaaS | — | |
| Ownership | Venture-backed | Equity, Venture-backed | — |
Provider
Founded 2012
Sells To —
Pricing Model —
Ownership Venture-backed
Provider
Founded 2014
Sells To Enterprise
Pricing Model SaaS
Ownership Equity, Venture-backed
Provider
Founded 2015
Sells To —
Pricing Model —
Ownership —
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