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Optimizely
AddedFeb 13, 2024
UpdatedJul 3, 2026
Optimizely

Optimizely

Acquired

Optimizely: SaaS platform for digital experience optimization, offering A/B testing, personalization, and more.

HQ
San Francisco, CA, US
Founded
2010
Accelerator
Y Combinator logoY CombinatorW10
Overview
Compare
Fundraising
Employees
News

Founded in January 2010 by Dan Siroker and Pete Koomen, Optimizely is a private American company headquartered in the United States. The company’s core mission is to help people unlock their digital potential by reinventing how marketing and product teams create and optimize digital experiences. Optimizely offers a comprehensive SaaS platform known as Optimizely One, which provides A/B testing, personalization, and other digital experience optimization tools. Their market focus spans globally, serving companies looking to enhance their content lifecycle management and overall digital marketing strategies.

Notable figures associated with Optimizely include CEO Alex Atzberger and CMO Shafqat Islam. The company has achieved significant milestones, including being acquired by Episerver and growing to over 1,400 employees as of May 2024. Optimizely has made a substantial impact by enabling companies worldwide to increase user engagement and generate significant incremental revenue through optimized digital experiences. Their innovative solutions have positioned them as leaders in the digital experience platform industry.

Optimizely - Products & Services

  • Web Personalization logo

    Web Personalization

    Optimizely web experimentation and personalization platform.

    Competing Products

    Evergage logo
  • B2B Commerce logo

    B2B Commerce

    Optimizely B2B commerce and experience platform.

    Competing Products

    CloudCraze logo

Optimizely - Similar Companies

Evergage logo

Evergage

salesforceben.com

CloudCraze logo

CloudCraze

salesforce.com

SiteSpect logo

SiteSpect

sitespect.com

Eppo logo

Eppo

geteppo.com

Amplitude logo

Amplitude

amplitude.com

Evolv AI logo

Evolv AI

evolv.ai

Conductrics logo

Conductrics

conductrics.com

Mixpanel logo

Mixpanel

mixpanel.com

Experiment Engine logo

Experiment Engine

Statsig logo

Statsig

Ezoic logo

Ezoic

ezoic.com

Iterable logo

Iterable

iterable.com

PostHog logo

PostHog

posthog.com

HubSpot logo

HubSpot

hubspot.com

FullStory logo

FullStory

fullstory.com

Optimizely - Quick Facts

Who are Optimizely's competitors?

Companies similar to Optimizely include Evergage, CloudCraze, SiteSpect and Eppo.

When was Optimizely founded?

Optimizely was founded in 2010.

Where is Optimizely's headquarters located?

Optimizely's headquarters is located in San Francisco, CA, US.

When was Optimizely's last funding round?

Optimizely's most recent funding round was for $50M (USD) in June 2019.

How much has Optimizely raised to-date?

As of Jun 18, 2019, Optimizely has raised a total of $251.2M (USD).

Optimizely - Classification

Technology
  • AI
  • Analytics
Geographic Exposure
  • Global
Model
  • Platform
Revenue
  • Recurring
  • Software
Customer
  • Enterprise
  • Small Business
Tags
  • Cloud
  • SaaS
NAICS
  • 513200Software Publishers
  • 510000Information
  • 513000Publishing Industries
  • 513210Software Publishers
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7372Prepackaged Software