Northbeam offers Multi-Touch Attribution
Product
Multi-Touch Attribution measures marketing performance with first-party data and flexible attribution models.
- Currently Offered
Multi-Touch Attribution measures marketing performance with first-party data and flexible attribution models.
Northbeam’s Multi-Touch Attribution uses first-party data and machine learning to measure marketing performance across customer touchpoints. Its attribution tools include flexible lookback windows, attribution models, and accounting modes across channels.
The product presents campaign and channel performance through dashboards for marketing analysis. It also connects attribution results with tools such as Sales Attribution, Profit Benchmarks, Northbeam Apex, and Clicks + Deterministic Views.
Cometly's Multi-Touch Attribution ties ad spend to pipeline and closed-won revenue for B2B SaaS marketing teams.
Factors.AI Analytics and Attribution ties cross-channel marketing engagement to B2B pipeline and revenue with multi-touch reporting.
HockeyStack's Marketing Intelligence is B2B multi-touch attribution and buyer-journey analytics that ties every touchpoint to pipeline and ARR.
AppsFlyer Attribution measures mobile app install and engagement events across ad networks and marketing channels.
Marketing analytics software that unifies cross-channel performance data and surfaces attribution, forecasting, and optimization insights.
Foursquare Attribution measures ad-driven store visits and sales lift across digital, TV, social, and out-of-home channels.
mParticle is a customer data platform that turns customer data into audiences, predictive scores, and cross-channel activation for consumer brands.
ML Measurement is Madison Logic's cross-channel ABM measurement and attribution service that ties account engagement to pipeline and revenue.
Adjust Attribution tracks mobile app installs and in-app events to the campaigns and channels that drove them.
Branch Performance measures paid media outcomes across mobile, web, and connected-TV channels.
Tracklution Server-Side Tracking forwards first-party conversion events from an advertiser's server to ad platforms.
Cuebiq Audience builds location-based audience segments from anonymized mobility data for programmatic ad targeting.
Adobe Customer Journey Analytics analyzes cross-channel customer behavior over time on Experience Platform data.
Marketing analytics software that assembles cross-source marketing data into dashboards, automated reports, and AI-assisted analysis.
TrackBee Server-Side Tracking captures e-commerce conversions server-side and sends first-party events to Meta.
Cross-channel customer engagement platform that unifies data, AI decisioning, and messaging for brands.
AI-powered performance marketing and paid social optimization for e-commerce brands.
Monocle personalizes retention journeys across email, SMS, and on-site interactions.
Adobe Journey Optimizer orchestrates individual customer journeys across channels in real time.
Cometly's Multi-Touch Attribution ties ad spend to pipeline and closed-won revenue for B2B SaaS marketing teams.
Factors.AI Analytics and Attribution ties cross-channel marketing engagement to B2B pipeline and revenue with multi-touch reporting.
HockeyStack's Marketing Intelligence is B2B multi-touch attribution and buyer-journey analytics that ties every touchpoint to pipeline and ARR.
AppsFlyer Attribution measures mobile app install and engagement events across ad networks and marketing channels.
Marketing analytics software that unifies cross-channel performance data and surfaces attribution, forecasting, and optimization insights.
Foursquare Attribution measures ad-driven store visits and sales lift across digital, TV, social, and out-of-home channels.
mParticle is a customer data platform that turns customer data into audiences, predictive scores, and cross-channel activation for consumer brands.
ML Measurement is Madison Logic's cross-channel ABM measurement and attribution service that ties account engagement to pipeline and revenue.
Adjust Attribution tracks mobile app installs and in-app events to the campaigns and channels that drove them.
Branch Performance measures paid media outcomes across mobile, web, and connected-TV channels.
Tracklution Server-Side Tracking forwards first-party conversion events from an advertiser's server to ad platforms.
Cuebiq Audience builds location-based audience segments from anonymized mobility data for programmatic ad targeting.
Adobe Customer Journey Analytics analyzes cross-channel customer behavior over time on Experience Platform data.
B2beacon is Bombora's campaign measurement offering that reports digital advertising reach and engagement at the account and buying-group level.
Marketing analytics software that assembles cross-source marketing data into dashboards, automated reports, and AI-assisted analysis.
TrackBee Server-Side Tracking captures e-commerce conversions server-side and sends first-party events to Meta.
Cross-channel customer engagement platform that unifies data, AI decisioning, and messaging for brands.
AI-powered performance marketing and paid social optimization for e-commerce brands.
Monocle personalizes retention journeys across email, SMS, and on-site interactions.
Adobe Journey Optimizer orchestrates individual customer journeys across channels in real time.