
Marketing analytics software that unifies cross-channel performance data and surfaces attribution, forecasting, and optimization insights.
Salesforce Marketing Intelligence connects owned and paid marketing data into a common semantic model for reporting and analysis. Marketers use it to measure campaign performance, attribute conversions across touchpoints, and forecast outcomes before campaigns conclude.
The offering serves marketing analytics, performance, and data teams that need a shared view of spend and return. It provides conversational querying, customizable dashboards, and embedded optimization agents so buyers can act on live performance data within their existing marketing workflows.


Factors.AI Analytics and Attribution ties cross-channel marketing engagement to B2B pipeline and revenue with multi-touch reporting.


Improvado is an agentic marketing data platform that connects AI agents to marketing sources for self-serve analysis.


Analytics & Intelligence connects revenue to posts, channels, and campaigns with intelligent KPI insights.


Enterprise software for planning, executing, and optimizing paid social campaigns across multiple channels from one platform.


AI-powered performance marketing and paid social optimization for e-commerce brands.


Marketing automation for email campaigns, landing pages, journeys, segmentation, and scoring.


Adobe Journey Optimizer orchestrates individual customer journeys across channels in real time.


Cometly's Multi-Touch Attribution ties ad spend to pipeline and closed-won revenue for B2B SaaS marketing teams.


Foursquare Attribution measures ad-driven store visits and sales lift across digital, TV, social, and out-of-home channels.


6sense marketing workflow canvas that builds signal-based audiences and runs omnichannel campaigns across advertising, email, and sales channels.



Paid Media AI Suite optimizes advertising audiences, budgets, and performance across channels.


MetadataONE is Metadata's agentic go-to-market layer connecting large language models to Metadata campaign execution and buyer intelligence.


Connects the ML Platform to CRM, marketing automation, and advertising systems.


Intent-data platform that identifies and prioritizes in-market B2B accounts and buying groups for account-based marketing programs.
Factors.AI Analytics and Attribution ties cross-channel marketing engagement to B2B pipeline and revenue with multi-touch reporting.

Improvado is an agentic marketing data platform that connects AI agents to marketing sources for self-serve analysis.

Analytics & Intelligence connects revenue to posts, channels, and campaigns with intelligent KPI insights.

Enterprise software for planning, executing, and optimizing paid social campaigns across multiple channels from one platform.

AI-powered performance marketing and paid social optimization for e-commerce brands.

Marketing automation for email campaigns, landing pages, journeys, segmentation, and scoring.

Adobe Journey Optimizer orchestrates individual customer journeys across channels in real time.

Cometly's Multi-Touch Attribution ties ad spend to pipeline and closed-won revenue for B2B SaaS marketing teams.

Foursquare Attribution measures ad-driven store visits and sales lift across digital, TV, social, and out-of-home channels.

6sense marketing workflow canvas that builds signal-based audiences and runs omnichannel campaigns across advertising, email, and sales channels.

Optimizely web experimentation and personalization platform.

Paid Media AI Suite optimizes advertising audiences, budgets, and performance across channels.

MetadataONE is Metadata's agentic go-to-market layer connecting large language models to Metadata campaign execution and buyer intelligence.

Connects the ML Platform to CRM, marketing automation, and advertising systems.

Intent-data platform that identifies and prioritizes in-market B2B accounts and buying groups for account-based marketing programs.


Sales Planning

Sales Engagement

Salesforce Spiff

Salesforce Maps

Salesforce Revenue Intelligence

Partner Relationship Management

Sales Programs

Team Messaging

Data 360

Salesforce Revenue Cloud

Salesforce Sales Cloud

Salesforce Pipeline Inspection

Marketing Cloud Next

Salesforce Scheduler

ProGen

Salesforce Financial Services Cloud

Professional Services

Nonprofit Fundraising

Developer Collaboration