Foursquare Attribution measures ad-driven store visits and sales lift across digital, TV, social, and out-of-home channels.
Foursquare Attribution ties advertising spend to real-world outcomes such as incremental store visits and transactions, using multi-touch attribution across omnichannel campaigns. It combines a curated Places dataset with proprietary stop-detection and snap-to-place models to attribute exposure to verified visitation.
The product offers tiered reporting for visits, sales impact, and combined path-to-purchase analysis, delivered through a unified dashboard with daily updates. It integrates with more than 550 media partners to support in-flight optimization across programmatic, social, CTV, and OOH inventory.
Adjust
Adjust Attribution
adjust.com
AppsFlyer
AppsFlyer Attribution
appsflyer.com
Branch
Branch Performance
branch.io
Adds products that compete with one of Attribution’s direct competitors but not with Attribution itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Attribution | Adjust Attribution | AppsFlyer Attribution | Branch Performance | |
|---|---|---|---|---|---|
| Provider |  | | | | |
| Founded | 2009 | 2012 | 2011 | 2014 | |
| Sells To | B2B, Enterprise | — | Enterprise, Small Business | B2B, Enterprise | |
| Pricing Model | Recurring, Subscription, Transactional, Usage-based | — | Recurring, Software | SaaS, Subscription | |
| Ownership | Subsidiary | Venture-backed | Public | Venture-backed |
Provider
Founded 2009
Sells To B2B, Enterprise
Pricing Model Recurring, Subscription, Transactional, Usage-based
Ownership Subsidiary
Provider
Founded 2012
Sells To —
Pricing Model —
Ownership Venture-backed
Provider
Founded 2011
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Public
Provider
Founded 2014
Sells To B2B, Enterprise
Pricing Model SaaS, Subscription
Ownership Venture-backed
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Marketing analytics software that unifies cross-channel performance data and surfaces attribution, forecasting, and optimization insights.
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Cuebiq Audience builds location-based audience segments from anonymized mobility data for programmatic ad targeting.
Factors.AI Analytics and Attribution ties cross-channel marketing engagement to B2B pipeline and revenue with multi-touch reporting.
Tracklution Server-Side Tracking forwards first-party conversion events from an advertiser's server to ad platforms.
Marketing analytics software that unifies cross-channel performance data and surfaces attribution, forecasting, and optimization insights.
Cometly's Multi-Touch Attribution ties ad spend to pipeline and closed-won revenue for B2B SaaS marketing teams.
TrackBee Server-Side Tracking captures e-commerce conversions server-side and sends first-party events to Meta.
Adsquare Audience provides location-derived audience segments through a data marketplace for programmatic ad targeting.
GroundTruth Proximity delivers real-time geofenced advertising to consumers near target venues or custom geographic areas.
HockeyStack's Marketing Intelligence is B2B multi-touch attribution and buyer-journey analytics that ties every touchpoint to pipeline and ARR.
Travel advertising platform using traveler intent data and AI to target and optimize campaigns across channels.
Stape Meta CAPI Gateway forwards first-party conversion events from an advertiser's server directly to Meta.
Near Audience builds location-based audience segments from real-world mobility and visitation data for ad targeting.
NearQuartile Retail Media Platform automates marketplace advertising with real-time bidding and hourly placement optimization.
Madgicx Cloud Tracking is a server-side conversion tracking and attribution product for Meta ads.
Marketing analytics software that assembles cross-source marketing data into dashboards, automated reports, and AI-assisted analysis.
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Adzooma audits advertising accounts and returns prioritized optimization recommendations for paid search and social campaigns.
