Foursquare Proximity creates custom geofences to deliver real-time, location-based advertising to nearby consumers.
Foursquare Proximity enables marketers to build custom point-radius or polygon geofences around venues, chains, or custom coordinates and serve ads to consumers entering those areas in real time. It validates users by matching impression latitudes and longitudes against geofence boundaries before delivery through programmatic platforms.
The product supports competitive conquesting, event-based advertising, and trade-area targeting without requiring personal identifiers. It integrates with over one hundred publishing partners and DSPs, and complements Foursquare Audience for combined real-time and behavioral targeting.
Bluedot
Bluedot Geofencing
bluedot.io
GroundTruth
GroundTruth Proximity
groundtruth.com
Radar
Radar Geofencing
radar.com
Adds products that compete with one of Proximity’s direct competitors but not with Proximity itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Proximity | Bluedot Geofencing | GroundTruth Proximity | Radar Geofencing | |
|---|---|---|---|---|---|
| Provider |  | | | | |
| Founded | 2009 | 2012 | 2008 | 2016 | |
| Sells To | B2B, Enterprise | Enterprise | Enterprise, Small Business | Enterprise | |
| Pricing Model | Recurring, Subscription, Transactional, Usage-based | Recurring | Recurring, Software, Transactional | Recurring, Software, Usage-based | |
| Ownership | Subsidiary | Venture-backed, Subsidiary | Public | Venture-backed |
Provider
Founded 2009
Sells To B2B, Enterprise
Pricing Model Recurring, Subscription, Transactional, Usage-based
Ownership Subsidiary
Provider
Founded 2012
Sells To Enterprise
Pricing Model Recurring
Ownership Venture-backed, Subsidiary
Provider
Founded 2008
Sells To Enterprise, Small Business
Pricing Model Recurring, Software, Transactional
Ownership Public
Provider
Founded 2016
Sells To Enterprise
Pricing Model Recurring, Software, Usage-based
Ownership Venture-backed
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