GroundTruth, originally known as xAD, Inc., was founded with the mission to harness the power of location technology to capture true consumer behavior for more effective location-based marketing. The company's core vision is to provide businesses with actionable insights through its advanced platform, which enables precise audience targeting, location targeting, and contextual targeting across various media channels including mobile, desktop, CTV/OTT, and digital out-of-home. GroundTruth serves a global market, helping brands connect with consumers in meaningful ways based on their real-world behaviors.

Notable figures associated with GroundTruth include its leadership team and key investors who have supported its growth in the competitive location technology space. The company has achieved significant milestones, such as developing a robust platform that has been widely adopted by businesses worldwide. GroundTruth's impact is evident in its ability to deliver precise consumer insights that drive more effective marketing strategies, ultimately enhancing customer engagement and business outcomes.