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Foursquare›
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Proximity
Proximity

Foursquare› offers Proximity

ProductOperating Status: Currently Offered

Foursquare Proximity creates custom geofences to deliver real-time, location-based advertising to nearby consumers.

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Overview

Foursquare Proximity enables marketers to build custom point-radius or polygon geofences around venues, chains, or custom coordinates and serve ads to consumers entering those areas in real time. It validates users by matching impression latitudes and longitudes against geofence boundaries before delivery through programmatic platforms.

The product supports competitive conquesting, event-based advertising, and trade-area targeting without requiring personal identifiers. It integrates with over one hundred publishing partners and DSPs, and complements Foursquare Audience for combined real-time and behavioral targeting.

Proximity - Classification

Industry
  • Ad Tech
Technology
  • Geofencing

Proximity - Direct Competitors

  • Bluedot

    Bluedot logo

    Bluedot Geofencing

    bluedot.io

  • GroundTruth

    GroundTruth logo

    GroundTruth Proximity

    groundtruth.com

  • Radar

    Radar logo

    Radar Geofencing

    radar.com

AttributeProximityBluedot GeofencingGroundTruth ProximityRadar Geofencing
ProviderFoursquarefoursquare.com390.4M raised · Series GBluedotbluedot.io21.5M raisedGroundTruthgroundtruth.com134.5M raised · PublicRadarradar.com85.5M raised · Series C
Founded2009201220082016
Sells ToEnterpriseEnterpriseEnterprise, Small BusinessEnterprise
Pricing ModelRecurring, TransactionalRecurringRecurring, Software, TransactionalRecurring, Software, Usage-based
OwnershipCorporateVenture CapitalPublicVenture Capital
Proximity

Provider Foursquarefoursquare.com390.4M raised · Series G

Founded 2009

Sells To Enterprise

Pricing Model Recurring, Transactional

Ownership Corporate

Bluedot Geofencing

Provider Bluedotbluedot.io21.5M raised

Founded 2012

Sells To Enterprise

Pricing Model Recurring

Ownership Venture Capital

GroundTruth Proximity

Provider GroundTruthgroundtruth.com134.5M raised · Public

Founded 2008

Sells To Enterprise, Small Business

Pricing Model Recurring, Software, Transactional

Ownership Public

Radar Geofencing

Provider Radarradar.com85.5M raised · Series C

Founded 2016

Sells To Enterprise

Pricing Model Recurring, Software, Usage-based

Ownership Venture Capital

Proximity - Similar Products & Services

  • Geofencing Platform logo

    Geofencing Platform

  • Geofencing Platform logo

    Geofencing Platform

  • Mapsted Location Marketing Technology logo

    Mapsted Location Marketing Technology

    mapsted.com

  • Woosmap Geofencing SDK logo

    Woosmap Geofencing SDK

  • Cuebiq Audience logo

    Cuebiq Audience

    cuebiq.com

  • Geo Targeting Platform logo

    Geo Targeting Platform

  • GeoFli Website Personalization logo

    GeoFli Website Personalization

  • ConversionWax Location-Based Content logo

    ConversionWax Location-Based Content

  • Adsquare Audience logo

    Adsquare Audience

    adsquare.com

  • Radar Movement SDK logo

    Radar Movement SDK

    radar.com

  • Glympse Enterprise Platform logo

    Glympse Enterprise Platform

    corp.glympse.com

  • If-So Dynamic Content logo

    If-So Dynamic Content

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  • Spatial Desktop logo

    Spatial Desktop

  • Spatial Studio logo

    Spatial Studio

  • Spatial Workbench logo

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  • Audience logo

    Audience

  • Attribution logo

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