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Foursquare›
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Attribution
Attribution

Foursquare› offers Attribution

ProductOperating Status: Currently Offered

Foursquare Attribution measures ad-driven store visits and sales lift across digital, TV, social, and out-of-home channels.

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Overview

Foursquare Attribution ties advertising spend to real-world outcomes such as incremental store visits and transactions, using multi-touch attribution across omnichannel campaigns. It combines a curated Places dataset with proprietary stop-detection and snap-to-place models to attribute exposure to verified visitation.

The product offers tiered reporting for visits, sales impact, and combined path-to-purchase analysis, delivered through a unified dashboard with daily updates. It integrates with more than 550 media partners to support in-flight optimization across programmatic, social, CTV, and OOH inventory.

Attribution - Classification

Industry
  • Ad Tech
Technology
  • Location Intelligence

Attribution - Direct Competitors

  • AppsFlyer

    AppsFlyer logo

    AppsFlyer Attribution

    appsflyer.com

AttributeAttributionAppsFlyer Attribution
ProviderFoursquarefoursquare.com390.4M raised · Series GAppsFlyerappsflyer.com293.1M raised · Public
Founded20092011
Sells ToEnterpriseEnterprise, Small Business
Pricing ModelRecurring, TransactionalRecurring, Software
OwnershipCorporatePublic
Attribution

Provider Foursquarefoursquare.com390.4M raised · Series G

Founded 2009

Sells To Enterprise

Pricing Model Recurring, Transactional

Ownership Corporate

AppsFlyer Attribution

Provider AppsFlyerappsflyer.com293.1M raised · Public

Founded 2011

Sells To Enterprise, Small Business

Pricing Model Recurring, Software

Ownership Public

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