The new standard for measuring advertising effectiveness; scrutinizes how spots seize attention alongside the effect of neighboring material.
Measures how audiences emotionally engage with advertising spots second-by-second using galvanic skin response (GSR) sensors. Provides insight into attention, engagement, and impression quality. Helps brands optimize ad placement, timing, and context to maximize impact.
Used by broadcasters, brands, and agencies to validate creative effectiveness and compare performance across campaigns and channels.
| Attribute | Ad Performance | EmotionTrac | iSpot.tv | |
|---|---|---|---|---|
| Provider | |  |  | |
| Founded | 2016 | 2014 | 2012 | |
| Sells To | Advertising Agencies, Broadcasters | Advertising Agencies, Brands/Advertisers, Law Firms | Enterprise | |
| Pricing Model | — | Transactional | Recurring, Software, Transactional | |
| Ownership | Venture-backed | Private | Private, Venture-backed |
Provider
Founded 2016
Sells To Advertising Agencies, Broadcasters
Pricing Model —
Ownership Venture-backed
Provider
Founded 2014
Sells To Advertising Agencies, Brands/Advertisers, Law Firms
Pricing Model Transactional
Ownership Private
Provider
Founded 2012
Sells To Enterprise
Pricing Model Recurring, Software, Transactional
Ownership Private, Venture-backed
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