YouTube Ads lets advertisers run video campaigns across YouTube inventory and connected TV.
YouTube Ads is Google's advertising service for buying campaigns across YouTube videos, creators, Shorts, and connected TV viewing. It enables advertisers to plan, deliver, and manage video advertising placements across multiple YouTube viewing formats.
The service supports products oriented to video outcomes such as performance, reach, commerce, and measurement, using Google's advertising infrastructure. It is used by advertisers and agencies to run campaigns across YouTube inventory, connect creative with audiences, and track results through measurement tooling.
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| Attribute | YouTube Ads | Meta Ads Manager | Netflix Ads | TikTok Ads | |
|---|---|---|---|---|---|
| Provider | |  |  |  ByteDancebytedance.com$9.5B disclosed funding · Series E | |
| Founded | 1998 | 2004 | 1997 | 2012 | |
| Sells To | Consumers, Enterprise | Consumers, Enterprise | Consumers | Consumers, Enterprises | |
| Pricing Model | Advertising, Recurring, Transactional | Advertising | Recurring, Subscriptions | Advertising, Subscription | |
| Ownership | Public | Public | Public | Private |
Provider
Founded 1998
Sells To Consumers, Enterprise
Pricing Model Advertising, Recurring, Transactional
Ownership Public
Provider
Founded 2004
Sells To Consumers, Enterprise
Pricing Model Advertising
Ownership Public
Provider
Founded 1997
Sells To Consumers
Pricing Model Recurring, Subscriptions
Ownership Public
Provider ByteDancebytedance.com$9.5B disclosed funding · Series E
Founded 2012
Sells To Consumers, Enterprises
Pricing Model Advertising, Subscription
Ownership Private
Native video advertising platform delivering Teads outstream video and contextual display across premium publisher inventory.
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Uber Advertising sells brand and performance ad formats across Uber Rides and Uber Eats.
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Google Ads helps marketers create, buy, manage, and measure search and digital advertising campaigns.
Predis AI Ads generates static, video, and UGC ad creatives from a product link, prompt, or image.
Native video advertising platform delivering Teads outstream video and contextual display across premium publisher inventory.
Amazon Ads helps brands buy, measure, and optimize advertising across Amazon channels.
YouTube is a global video-sharing platform enabling users to upload, stream, and discover video content across diverse categories.
Disney Advertising sells advertising across Disney streaming, television, sports, and entertainment inventory.
YouTube Shorts is YouTube's short-form vertical video product for creating, watching, discovering, and monetizing Shorts in the YouTube app.
Advertising platform selling in-app ads, sponsored rides, and vehicle media to brands.
Programmatic and managed ads in premium newsletters, newsreaders, web and push reaching opt-in subscribers.
JeengYelp Ads are paid search and display placements that help restaurants and local businesses reach Yelp diners.
Uber Advertising sells brand and performance ad formats across Uber Rides and Uber Eats.
Microsoft Advertising helps businesses run ads across Microsoft inventory.
Google Ads helps marketers create, buy, manage, and measure search and digital advertising campaigns.
Predis AI Ads generates static, video, and UGC ad creatives from a product link, prompt, or image.
