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Lyft Ads
Lyft Ads

Lyft Ads

ProductOperating Status: Currently Offered

Advertising platform selling in-app ads, sponsored rides, and vehicle media to brands.

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Overview

Lyft Ads is Lyft's advertising business, sold to brands and agencies on its own domain. Formats include in-app visual ads, in-app sponsored map ads, in-app sponsored rides, car wrap branding, bikeshare branding, targeting and audience products, programmatic buying, and measurement.

The site claims reach of 50 million riders taking 2 million-plus daily trips across 600-plus cities and publishes case studies for Sephora, NYX Professional Makeup, and ESPN citing results such as a 4x increase in rides to stores and 15.5 million in-app impressions.

Lyft Ads - Classification

Tags
  • Advertising

More from Lyft

  • Express Drive logo

    Express Drive

  • Lyft Autonomous logo

    Lyft Autonomous

  • Lyft Scooters logo

    Lyft Scooters

  • Lyft Bikes logo

    Lyft Bikes

  • Lyft Healthcare logo

    Lyft Healthcare

  • Rideshare Marketplace logo

    Rideshare Marketplace

Lyft Ads - Direct Competitors

  • Firefly

    Firefly logo

    Firefly

    fireflyon.com

  • mobilads

    mobilads logo

    GOOD TRAFFIC

  • Uber

    Uber logo

    Uber Advertising, Uber Eats Ads

    uber.com

AttributeLyft AdsFireflyGOOD TRAFFICUber Advertising, Uber Eats Ads
ProviderLyftlyft.com4.9B raised · PublicFireflyfireflyon.com53.5M raised · Series Bmobilads250k raised · Pre-SeedUberuber.com26.3B raised · Public
Founded2012201720172009
Sells ToConsumersEnterpriseEnterprise, Small BusinessConsumers, Enterprise, Small Business
Pricing ModelCommission, TransactionalAdvertising—Advertising, Transactional
OwnershipPublicPrivate, Venture CapitalPrivatePublic
Lyft Ads

Provider Lyftlyft.com4.9B raised · Public

Founded 2012

Sells To Consumers

Pricing Model Commission, Transactional

Ownership Public

Firefly

Provider Fireflyfireflyon.com53.5M raised · Series B

Founded 2017

Sells To Enterprise

Pricing Model Advertising

Ownership Private, Venture Capital

GOOD TRAFFIC

Provider mobilads250k raised · Pre-Seed

Founded 2017

Sells To Enterprise, Small Business

Pricing Model —

Ownership Private

Uber Advertising, Uber Eats Ads

Provider Uberuber.com26.3B raised · Public

Founded 2009

Sells To Consumers, Enterprise, Small Business

Pricing Model Advertising, Transactional

Ownership Public

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