Google Analytics tracks and reports website traffic to help businesses understand customers and improve their digital presence.
Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Google Analytics is part of the Google Marketing Platform and is used by millions of businesses worldwide to measure advertising ROI, track user engagement, and optimize digital marketing campaigns.
Google Cloud Firestore
Cloud Translation API
Gemini CLI
Google Cloud Consulting
BigQuery Data Sharing
Google Merchant Center
Google AdMob
Gerrit
Orion Wi-Fi
Google TV Streamer
Google Places API
TPU
Gemini Enterprise Agent Platform
Cloud AI Platform
Google Chat
Google Calendar
BigQuery
Google Fiber
Google Veo
Gemini Deep Research
Adobe
Adobe Analytics
adobe.com
PostHog
Product Analytics
posthog.com
Amplitude
Product Analytics Platform
amplitude.com
| Attribute | Google Analytics | Adobe Analytics | Product Analytics | Product Analytics Platform | |
|---|---|---|---|---|---|
| Provider | | | | | |
| Founded | 1998 | 1982 | 2020 | 2012 | |
| Sells To | Consumers, Enterprise | Enterprise | — | Enterprise, Small Business | |
| Pricing Model | Advertising, Recurring, Transactional | — | Recurring, Software, Usage-based | Recurring | |
| Ownership | Public | — | Venture-backed | Venture-backed |
Provider
Founded 1998
Sells To Consumers, Enterprise
Pricing Model Advertising, Recurring, Transactional
Ownership Public
Provider
Founded 1982
Sells To Enterprise
Pricing Model —
Ownership —
Provider
Founded 2020
Sells To —
Pricing Model Recurring, Software, Usage-based
Ownership Venture-backed
Provider
Founded 2012
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Venture-backed
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