Adobe Analytics is an enterprise web analytics and customer intelligence platform for measuring and optimizing digital experiences.
Adobe Analytics is a leading enterprise analytics platform that delivers real-time customer intelligence across web, mobile, and offline channels. It enables organizations to unify data streams, visualize customer journeys, and derive actionable insights that drive marketing optimization and business growth.
Part of Adobe Experience Cloud, Analytics integrates with Adobe Experience Platform to provide cross-channel attribution, predictive modeling, and AI-powered segmentation used by Fortune 500 companies to understand and serve their customers better.
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Adobe Photoshop Express
Adobe Lightroom for mobile
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Adobe Customer Journey Analytics
Adobe Journey Optimizer
Adobe Experience Platform
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| Attribute | Adobe Analytics | Experience Analytics | Google Analytics | |
|---|---|---|---|---|
| Provider | |  |  | |
| Founded | 1982 | 2012 | 1998 | |
| Sells To | Enterprise | Business, Enterprise | Consumers, Enterprise | |
| Pricing Model | — | Recurring Subscription | Advertising, Recurring, Transactional | |
| Ownership | — | Private | Public |
Provider
Founded 1982
Sells To Enterprise
Pricing Model —
Ownership —
Provider
Founded 2012
Sells To Business, Enterprise
Pricing Model Recurring Subscription
Ownership Private
Provider
Founded 1998
Sells To Consumers, Enterprise
Pricing Model Advertising, Recurring, Transactional
Ownership Public
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Analytics Cloud enterprise software offering.
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