Adobe Experience Platform
Provider 
Founded 1982
Sells To Enterprise
Pricing Model —
Ownership —
Added
Updated
Adobe Experience Platform
Adobe Experience Platform is the data foundation for Adobe's customer experience applications and services.
Adobe Experience Platform is the data foundation for Adobe's customer experience applications and services.
Adobe Experience Platform is a data foundation for enterprise customer experience applications. It ingests data from enterprise sources into a common schema through the Experience Data Model, then exposes that data as reusable services: a unified customer profile, identity resolution, data governance, query and segmentation, and an activation layer that other applications build on.
Applications in the Experience Cloud portfolio consume those services rather than maintaining their own copy of customer data, so a profile assembled once is available to analytics, journey orchestration, and personalization tools. Access is governed by usage policies and role-based controls that keep sensitive data within approved uses.
| Attribute | Adobe Experience Platform | Amperity Customer Context Platform | mParticle — Customer Data Platform | Salesforce Data 360 | |
|---|---|---|---|---|---|
| Provider | |  |  |  | |
| Founded | 1982 | 2016 | 2012 | 1999 | |
| Sells To | Enterprise | Enterprise | Enterprise | Enterprise, Small Business | |
| Pricing Model | — | Recurring, Software | Recurring, Software, Usage-based | Recurring | |
| Ownership | — | Private Equity, Venture Capital | Equity, Venture Capital | Public |
Provider
Founded 1982
Sells To Enterprise
Pricing Model —
Ownership —
Provider
Founded 2016
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Private Equity, Venture Capital
Provider
Founded 2012
Sells To Enterprise
Pricing Model Recurring, Software, Usage-based
Ownership Equity, Venture Capital
Provider
Founded 1999
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Public
Customer Data Platform
treasure.ai
