Twilio offers Segment
Product
Twilio Segment is Twilio's customer data platform, providing a single API to collect, unify, and activate first-party customer data.
- Currently Offered
Twilio Segment collects customer event data from websites, mobile apps, servers, and data warehouses, cleans and unifies it into shared customer profiles, and routes it to the tools a business already uses. Its product line spans a customer data pipeline for moving first-party data to hundreds of destinations, identity and profile unification, warehouse-native activation, and audience and journey engagement, with the official Twilio pages documenting 750-plus integrations and more than 550 built-in destinations.
Twilio acquired Segment in 2020 in an all-stock transaction valued at approximately 3.2 billion U.S. dollars, and the offering now operates under the Twilio brand on twilio.com, pairing Segment's customer data infrastructure with Twilio's communications products—messaging, voice, and email—so unified customer data can drive cross-channel engagement.
Twilio Segment is Twilio's customer data platform, providing a single API to collect, unify, and activate first-party customer data.
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