Name: Adobe Real-Time CDP
Brand: Adobe

Adobe Real-Time CDP by Adobe — Product Research | aVenture

Adobe Real-Time CDP is a customer data platform that brings together known and anonymous customer data from multiple enterprise sources into unified, real-time customer profiles. Built on Adobe Experience Platform, it standardizes and validates incoming data against the Experience Data Model and resolves records to a person or account, so teams work from one profile rather than disconnected copies.

Marketers use the product to build and activate audience segments across channels, with streaming segmentation qualifying people into or out of an audience as their behavior or attributes change. It is offered in B2C, B2B, and B2P editions in Prime and Ultimate packages, and governed by data usage policies and access controls that keep sensitive data within approved uses.

Adobe Real-Time CDP - Direct Competitors

Attribute	Adobe Real-Time CDP	Amperity Customer Context Platform	mParticle — Customer Data Platform	Salesforce Data 360	Segment — Customer Data Platform
Provider	Adobe adobe.com5.5M raised	Amperity amperity.com187M raised · Series D	mParticle mparticle.com272M raised · Series E	Salesforce salesforce.com65.4M raised · Public	Twilio twilio.comPublic
Founded	1982	2016	2012	1999	2008
Sells To	Enterprise	Enterprise	Enterprise	Enterprise, Small Business	Developer, Enterprise
Pricing Model	—	Recurring, Software	Recurring, Software, Usage-based	Recurring	Subscription, Usage-based
Ownership	—	Private Equity, Venture Capital	Equity, Venture Capital	Public	Public