Adobe Real-Time CDP
Product
Adobe Real-Time CDP unifies first-party customer data into real-time profiles for audience segmentation and activation.
- Currently Offered
Adobe Real-Time CDP is a customer data platform that brings together known and anonymous customer data from multiple enterprise sources into unified, real-time customer profiles. Built on Adobe Experience Platform, it standardizes and validates incoming data against the Experience Data Model and resolves records to a person or account, so teams work from one profile rather than disconnected copies.
Marketers use the product to build and activate audience segments across channels, with streaming segmentation qualifying people into or out of an audience as their behavior or attributes change. It is offered in B2C, B2B, and B2P editions in Prime and Ultimate packages, and governed by data usage policies and access controls that keep sensitive data within approved uses.
Adobe Real-Time CDP unifies first-party customer data into real-time profiles for audience segmentation and activation.
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Zeotap Customer Data Platform unifies first-party data and enriches profiles with third-party identifiers.
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