Amplitude is a digital analytics platform that helps businesses understand user behavior to drive growth and innovation.
Amplitude provides a comprehensive suite of products including product analytics, experimentation tools, Customer Data Platform (CDP), and session replay. Their platform is designed to provide actionable insights into user interactions, enabling startups and enterprises to make data-driven decisions.
The Amplitude Behavioral Graph is the core technology that powers the platform, performing complex distributed joins across users, events and attributes in seconds. It includes automated ML models that predict behaviors, forecast growth, and enable real-time recommendations.
Alphabet
Google Analytics
abc.xyz
Inslytic
Inslytic
inslytic.com
Mitzu
Mitzu
mitzu.io
AppAnalytics
Mobile App Analytics Platform
appanalytics.io
PostHog
Product Analytics
posthog.com
Contentsquare
Product Analytics
contentsquare.com
Kubit
Warehouse-Native Product Analytics
kubit.ai
| Attribute | Product Analytics Platform | Google Analytics | Inslytic | Mitzu | Mobile App Analytics Platform | Product Analytics | Product Analytics | Warehouse-Native Product Analytics | |
|---|---|---|---|---|---|---|---|---|---|
| Provider |  | | | | | | | | |
| Founded | 2012 | 1998 | 2026 | 2022 | 2015 | 2020 | 2012 | 2018 | |
| Sells To | Enterprise, Small Business | Consumers, Enterprise | B2B, SaaS | B2B, Enterprise | Small Business | — | Business, Enterprise | Enterprise | |
| Pricing Model | Recurring | Advertising, Recurring, Transactional | SaaS | Recurring | Recurring, SaaS | Recurring, Software, Usage-based | Recurring Subscription | Recurring | |
| Ownership | Venture-backed | Public | Private | Private | Private | Venture-backed | Private | Venture-backed |
Provider
Founded 2012
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Venture-backed
Provider
Founded 1998
Sells To Consumers, Enterprise
Pricing Model Advertising, Recurring, Transactional
Ownership Public
Provider
Founded 2026
Sells To B2B, SaaS
Pricing Model SaaS
Ownership Private
Provider
Founded 2022
Sells To B2B, Enterprise
Pricing Model Recurring
Ownership Private
Provider
Founded 2015
Sells To Small Business
Pricing Model Recurring, SaaS
Ownership Private
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