Session replay tool embedded in an analytics platform, tying visual recordings to tracked user events and experiments.

Leading digital analytics platform for startups & enterprises. Understand user behavior & drive growth.

Founded in 2012 and a graduate of Y Combinator's Winter 2012 batch, Amplitude is dedicated to revolutionizing digital analytics. The company's core mission is to help businesses understand user behavior to drive growth and innovation. Amplitude offers a comprehensive suite of products including product analytics, experimentation tools, Customer Data Platform (CDP), and session replay. Their platform is designed to provide actionable insights into user interactions, enabling startups and enterprises to make data-driven decisions. Amplitude serves a diverse market, including AI pioneers like Cruise and Midjourney, consumer apps such as Doordash and Coinbase, and B2B leaders like Atlassian, Rippling, and Canva.
Notable figures affiliated with Amplitude include its co-founders Spenser Skates and Curtis Liu. The company has attracted significant investment from top-tier venture capital firms and has achieved key milestones such as going public. Amplitude's impact is evident in its role in helping numerous companies become category leaders by leveraging data to enhance user experiences and drive business growth. The platform's ability to deliver reliable data and insights has made it an indispensable tool for businesses aiming to understand their customers better and optimize their digital strategies.
Companies similar to Amplitude include Inslytic, Alphabet, AppAnalytics and PostHog.
Amplitude was founded in 2012.
As of Sep 1, 2021, Amplitude has disclosed funding of $167k (USD). Undisclosed round amounts are excluded.
Acquired by Amplitude • Undisclosed • Jul 10, 2025
Amplitude has 750 employees as of Jan 31, 2024.