Mitzu is the warehouse-native analytics product whose agents answer funnel, retention and cohort questions in plain language.
Mitzu connects to the customer's Snowflake, BigQuery, Databricks, Redshift or ClickHouse warehouse, where a configuration agent maps event tables and produces a semantic layer without hand-written YAML. The analytics agent then runs funnel, retention, journey, cohort, segmentation and B2B account analyses, and every answer carries the SQL that produced it. Agents also run in Slack, in the Mitzu application and through an MCP server for other AI tools.
The Analyst plan costs $149 per month, or $134 billed yearly, with three editor seats and 300 AI insights; the Team plan costs $749 per month, or $675 billed yearly, with ten editor seats, 2,000 AI insights, unlimited viewers and the Slack agent. Enterprise pricing is custom and adds single sign-on, a private VPC or self-hosted deployment, API access and unlimited workspaces. A 14-day Team trial includes 50 AI insights, and events are not metered because Mitzu queries the warehouse directly.
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| Attribute | Mitzu | Product Analytics | Product Analytics | Product Analytics Platform | Warehouse-Native Product Analytics | |
|---|---|---|---|---|---|---|
| Provider | | | | | | |
| Founded | 2022 | 2009 | 2020 | 2012 | 2018 | |
| Sells To | B2B, Enterprise | — | — | Enterprise, Small Business | Enterprise | |
| Pricing Model | Recurring | Recurring | Recurring, Software, Usage-based | Recurring | Recurring | |
| Ownership | Private | Private equity-backed, Venture-backed | Venture-backed | Equity, Venture-backed | Venture-backed |
Provider
Founded 2022
Sells To B2B, Enterprise
Pricing Model Recurring
Ownership Private
Provider
Founded 2009
Sells To —
Pricing Model Recurring
Ownership Private equity-backed, Venture-backed
Provider
Founded 2020
Sells To —
Pricing Model Recurring, Software, Usage-based
Ownership Venture-backed
Provider
Founded 2012
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Equity, Venture-backed
Provider
Founded 2018
Sells To Enterprise
Pricing Model Recurring
Ownership Venture-backed
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