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Products & Services
AddedJul 6, 2026
UpdatedJul 6, 2026
YouTube Shorts

YouTube Shorts

Product
Currently Offered

YouTube Shorts is YouTube's short-form vertical video product for creating, watching, discovering, and monetizing Shorts in the YouTube app.

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Overview

YouTube Shorts is YouTube short-form vertical video experience for creating, watching, discovering, and monetizing Shorts. YouTube creator and help pages describe Shorts creation in the YouTube app and related discovery surfaces.

YouTube business materials describe Shorts advertising formats, while company coverage and YouTube announcements position Shorts as a TikTok competitor. Those sources support recording YouTube Shorts as a YouTube product/service and a direct competing product to TikTok.

YouTube Shorts - Classification

Industry
  • Video Software

More from YouTube

  • YouTube Music logo

    YouTube Music

  • Video Sharing logo

    Video Sharing

YouTube Shorts - Direct Competitors

  • TikTok U.S.

    TikTok U.S. logo

    TikTok

    usdsjv.tiktok.com

AttributeYouTube ShortsTikTok
ProviderYouTube$1.7B raised · Acquired SubsidiaryTikTok U.S.usdsjv.tiktok.comAcquisition
Founded20052026
Sells ToConsumersEnterprises, Individuals
Pricing ModelAdvertising, TransactionalAdvertising
OwnershipPublicPrivate
YouTube Shorts

Provider YouTube$1.7B raised · Acquired Subsidiary

Founded 2005

Sells To Consumers

Pricing Model Advertising, Transactional

Ownership Public

TikTok

Provider TikTok U.S.usdsjv.tiktok.comAcquisition

Founded 2026

Sells To Enterprises, Individuals

Pricing Model Advertising

Ownership Private

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    Facebook

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    X

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    Snapchat

    snapchat.com

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