Threads by Instagram is Meta's application for text-based updates and public conversations, aimed at communities, creators, and interest-centered discussion. It enables people to post and engage in ongoing dialogue, supporting participation around topics, ideas, and social interaction.
Meta describes Threads as part of its Family of Apps, where people can follow creators, build a following, and share opinions, creativity, and commentary. The product is positioned as a space for public conversation and community formation, complementing other Meta social experiences.

Threads by Instagram is Meta's text-first social app for public conversations and real-time updates.

TikTok
tiktok.com

Bluesky Social
bsky.app

X


Snapchat
snapchat.com

YouTube — Video Sharing Platform

| Attribute | Threads by Instagram | TikTok | Bluesky Social | X | Snapchat | YouTube — Video Sharing Platform | |||
|---|---|---|---|---|---|---|---|---|---|
| Provider | |||||||||
| Founded | 2004 | 2012 | 2021 | 2023 | 2004 | 2011 | 2005 | 2004 | |
| Sells To | Consumers, Enterprise | Consumers, Enterprises | Consumers | Enterprises, Individuals | Consumers, Enterprise | Enterprises, Individuals | Consumers | Consumers, Enterprise | |
| Pricing Model | Advertising | Advertising, Subscription | Recurring, SaaS | Advertising | Advertising | Advertising | Advertising, Transactional | Advertising | |
| Ownership | Public | Private | Private, Public | Private | Public | Public | Public | Public |
Provider
Metaabout.meta.com$24.6B raised · Public
Founded 2004
Sells To Consumers, Enterprise
Pricing Model Advertising
Ownership Public
Provider
ByteDancebytedance.com$9.5B raised · Late Stage Private
Founded 2012
Sells To Consumers, Enterprises
Pricing Model Advertising, Subscription
Ownership Private
Provider
Blueskybsky.social$21M raised · Public
Founded 2021
Sells To Consumers
Pricing Model Recurring, SaaS
Ownership Private, Public
Provider
X Corp.$0 raised · Acquired
Founded 2023
Sells To Enterprises, Individuals
Pricing Model Advertising
Ownership Private
Provider
Metaabout.meta.com$24.6B raised · Public
Founded 2004
Sells To Consumers, Enterprise
Pricing Model Advertising
Ownership Public
Provider
Snapsnap.com$6.4B raised · Public
Founded 2011
Sells To Enterprises, Individuals
Pricing Model Advertising
Ownership Public
Provider
YouTube$1.7B raised · Acquired Subsidiary
Founded 2005
Sells To Consumers
Pricing Model Advertising, Transactional
Ownership Public
Provider
Metaabout.meta.com$24.6B raised · Public
Founded 2004
Sells To Consumers, Enterprise
Pricing Model Advertising
Ownership Public