Seller-side live-selling platform with auctions, flash sales, Seller Hub analytics, loyalty tools, and Shopify integration.

Whatnot
Whatnot operates a live shopping marketplace connecting buyers and sellers through interactive video auctions and fixed-price sales.
- 2.1k
- Company
- Los Angeles, CA, USUnited States
Whatnot operates a live shopping marketplace where sellers run video shows for buyers joining in real time, using auctions, fixed-price listings, flash sales, and storefronts as selling formats. Its categories range from sneakers, sports cards, vintage fashion, and fine jewelry to comics, Pokémon, beauty, and electronics.
The platform was built for live shopping from day one, with integrated shipping, payments, analytics, and promotion tools built in. Sellers go live from wherever they are — from a phone, at home, or in a shop.
M & A Snapshot
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Quick Facts
Who are Whatnot's competitors?
Companies similar to Whatnot include TikTok U.S, ByteDance, eBay and QVC Group.
When was Whatnot founded?
Whatnot was founded in 2019.
Where is Whatnot's headquarters located?
Whatnot's headquarters is located in Los Angeles, CA, US.
When was Whatnot's last funding round?
Whatnot's most recent funding round was for $545M (USD) in August 2026.
How much disclosed funding has Whatnot raised?
As of Aug 7, 2026, Whatnot has disclosed funding of $1.5B (USD). Undisclosed round amounts are excluded.
How many employees does Whatnot have?
Whatnot has 2,068 employees as of Aug 14, 2026.
Classification
- Industry
- Ownership
- Technology
- Geographic Exposure
- Model
- Revenue
- Customer
- Tags
- SEC CIK
- 0001844768
- EIN
- 84-3414892
- signalNfxCompany
- 55367
- YCOMBINATOR-INDUSTRY
- —e-commerce
- —marketplace
