Seller-side live-selling platform with auctions, flash sales, Seller Hub analytics, loyalty tools, and Shopify integration.
The Sell on Whatnot offering provides the tools sellers use to run live commerce on the marketplace: going live from a phone and selling through live auctions, fixed price, Flash Sales, and storefront listings, with integrated shipping labels and payments. Seller Hub includes Seller Analytics, Promote tools for visibility, Rewards Club loyalty programs with Bronze through Diamond tiers, show scheduling, customer-support management, and account health, plus a Shopify integration for inventory and fulfillment.
Signup is free with no monthly costs, and Whatnot charges a commission of up to 8% depending on category and country plus payment processing of 2.9% and $0.30 per order. Brands earning $50,000 or more per month are offered custom solutions, and sellers collectively made $8 billion in 2025.
Adds products that compete with one of Seller Hub Live Selling Tools’ direct competitors but not with Seller Hub Live Selling Tools itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Seller Hub Live Selling Tools | eBay Live | eBay Seller Hub | TikTok | |
|---|---|---|---|---|---|
| Provider | |  | |  | |
| Founded | 2019 | 1995 | 1995 | 2026 | |
| Sells To | Consumers | Consumers, Small Business | Consumers, Small Business | Enterprises, Individuals | |
| Pricing Model | Transactional Commission | Commission, Transactional | Commission, Transactional | Advertising | |
| Ownership | Venture-backed | Public | Public | Private |
Provider
Founded 2019
Sells To Consumers
Pricing Model Transactional Commission
Ownership Venture-backed
Provider
Founded 1995
Sells To Consumers, Small Business
Pricing Model Commission, Transactional
Ownership Public
Provider
Founded 1995
Sells To Consumers, Small Business
Pricing Model Commission, Transactional
Ownership Public
Provider
Founded 2026
Sells To Enterprises, Individuals
Pricing Model Advertising
Ownership Private
AI-powered commerce platform for building custom stores, marketplaces, and live shopping experiences.
All-in-one e-commerce platform for starting, running, and growing an online store.
Multichannel ecommerce platform for sellers managing products, orders, payments, and storefronts from one dashboard.
Shopify app scheduling flash sales with live countdown timers and discounts applied automatically at checkout, no codes needed.
Shopify app scheduling storewide flash sales with live countdown timers and automatic no-code discounts.
Store is Flutterwave's free hosted online storefront for small businesses selling online.
Saleor is an open-source, GraphQL-native headless commerce platform that enterprises self-host or run on managed Saleor Cloud.
Cross-border AI-powered ecommerce accelerator managing marketplace sales, fulfillment and growth for consumer brands.
Shopping Feed Management Platform is DataFeedWatch's tool for optimizing and syndicating e-commerce product feeds.
Mirakl Dropship Platform is an enterprise dropship platform that onboards vendors and manages catalog quality with AI at scale.
Gumroad Checkout is the hosted storefront and checkout product Gumroad provides for selling digital creative work.
CartInsight WooCommerce Stores List is a filterable directory of WooCommerce-powered online stores.
agnoStack Commerce is agnoStack's omni-channel commerce plugin for Zendesk, giving agents real-time order, shipping and payment data.
Creator discovery, outreach automation, and GMV tracking software for TikTok Shop brands.
AI-powered commerce platform for building custom stores, marketplaces, and live shopping experiences.
All-in-one e-commerce platform for starting, running, and growing an online store.
Multichannel ecommerce platform for sellers managing products, orders, payments, and storefronts from one dashboard.
Sellfy is an online store builder for creators to sell digital downloads, physical products, subscriptions, and print-on-demand merchandise.
Shopify app scheduling flash sales with live countdown timers and discounts applied automatically at checkout, no codes needed.
Shopify app scheduling storewide flash sales with live countdown timers and automatic no-code discounts.
Store is Flutterwave's free hosted online storefront for small businesses selling online.
Saleor is an open-source, GraphQL-native headless commerce platform that enterprises self-host or run on managed Saleor Cloud.
Cross-border AI-powered ecommerce accelerator managing marketplace sales, fulfillment and growth for consumer brands.
Mobile marketplace app for buying and selling handmade, vintage, and unique goods.
Shopping Feed Management Platform is DataFeedWatch's tool for optimizing and syndicating e-commerce product feeds.
Mirakl Dropship Platform is an enterprise dropship platform that onboards vendors and manages catalog quality with AI at scale.
Gumroad Checkout is the hosted storefront and checkout product Gumroad provides for selling digital creative work.
CartInsight WooCommerce Stores List is a filterable directory of WooCommerce-powered online stores.
agnoStack Commerce is agnoStack's omni-channel commerce plugin for Zendesk, giving agents real-time order, shipping and payment data.
Creator discovery, outreach automation, and GMV tracking software for TikTok Shop brands.
Richpanel is an AI-native helpdesk where AI resolves ecommerce support tickets end to end.
