Live Shopping Platform
Provider 
Founded 2019
Sells To Consumers
Pricing Model Transactional Commission
Ownership Venture-backed

Live marketplace where sellers host interactive video shows to auction and sell collectibles, fashion, and more in real time.
Whatnot operates a live shopping marketplace where sellers host interactive video shows to sell across more than 250 categories. The platform blends live streaming, chat, auctions, fixed-price sales, and flash sales with integrated payments and shipping into one commerce experience.
Buyers discover live shows and products, join streams to bid and interact with hosts in real time, and complete purchases through the app. Sellers build audiences by category, schedule shows, and use tools for listings, discovery, and fulfillment while growing communities around shared interests.
District

AI Commerce Platform
district.net
eBay

eBay Live
ebay.com
Fanatics

Fanatics Live
fanaticsinc.com
Ntwrk

NTWRK Live Shopping
thentwrk.com
Bids.com

Online Jewelry Auctions
bids.com
QVC Group

QVC 24/7 Live Shopping on TikTok Shop
qvcgrp.com
QVC Group

QVC+ and HSN+
qvcgrp.com
Adds products that compete with one of Live Shopping Platform’s direct competitors but not with Live Shopping Platform itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Live Shopping Platform | AI Commerce Platform | eBay Live | Fanatics Live | NTWRK Live Shopping | Online Jewelry Auctions | QVC 24/7 Live Shopping on TikTok Shop | QVC+ and HSN+ | |
|---|---|---|---|---|---|---|---|---|---|
| Provider | |||||||||
| Founded | 2019 | 2022 | 1995 | 2002 | 2018 | 2018 | 1991 | 1991 | |
| Sells To | Consumers | B2B | Consumers, Small Business | Consumers | Consumers | — | — | — | |
| Pricing Model | Transactional Commission | Subscription | Commission, Transactional | Transactional | Transactional | Transactional | B2C | B2C | |
| Ownership | Venture-backed | Private | Public | Public | Private, Venture-backed | Private, Venture-backed | — | — |
Provider 
Founded 2019
Sells To Consumers
Pricing Model Transactional Commission
Ownership Venture-backed
Provider 
Founded 2022
Sells To B2B
Pricing Model Subscription
Ownership Private
Provider 
Founded 1995
Sells To Consumers, Small Business
Pricing Model Commission, Transactional
Ownership Public
Provider 
Founded 2002
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider 
Founded 2018
Sells To Consumers
Pricing Model Transactional
Ownership Private, Venture-backed


Amazon's live streaming commerce platform for shoppable video by brands and creators.


eBay Marketplace connects buyers and sellers through listings, auctions, and fixed-price online commerce.



Bambuser Shoppable Video turns pre-recorded video into interactive, in-player product-tagged add-to-cart shopping experiences for eCommerce brands.



Live online auction marketplace where over 1,000 certified dealerships bid on used cars sourced directly from consumers.


B2B online auction platform for returned, excess, and overstock inventory.


White.market is a peer-to-peer marketplace for buying and selling Counter-Strike 2 game skins.



B2B wholesale marketplace connecting verified secondhand clothing suppliers with vintage retailers and resellers across over 100 countries.


B2B marketplace where jewelry trade professionals buy, sell, and advertise diamonds, gemstones, and jewelry from global suppliers.


Seller dashboard from eBay for managing listings, orders, sales trends, and marketing.


AI video platform that makes publishers' video content shoppable through interactive object-level experiences.
Amazon's live streaming commerce platform for shoppable video by brands and creators.

eBay Marketplace connects buyers and sellers through listings, auctions, and fixed-price online commerce.

Mobile marketplace app for buying and selling handmade, vintage, and unique goods.

Bambuser Shoppable Video turns pre-recorded video into interactive, in-player product-tagged add-to-cart shopping experiences for eCommerce brands.

Live television and digital home shopping service by QVC.

Live online auction marketplace where over 1,000 certified dealerships bid on used cars sourced directly from consumers.

B2B online auction platform for returned, excess, and overstock inventory.

White.market is a peer-to-peer marketplace for buying and selling Counter-Strike 2 game skins.

On-demand service pairing small business owners with human expert assistants.

B2B wholesale marketplace connecting verified secondhand clothing suppliers with vintage retailers and resellers across over 100 countries.

B2B marketplace where jewelry trade professionals buy, sell, and advertise diamonds, gemstones, and jewelry from global suppliers.

Seller dashboard from eBay for managing listings, orders, sales trends, and marketing.

AI video platform that makes publishers' video content shoppable through interactive object-level experiences.
