Founded with a mission to revolutionize the fashion and footwear industry, WANTD is a direct-to-consumer (D2C) marketplace that enables brands to launch and sell their products through multiple channels, including live commerce, auctions, and a curated marketplace. The company also offers an influencer network and order fulfillment services, all within a mobile-first experience. WANTD aims to solve the cold-start problem for emerging brands, allowing them to focus on product creation while reaching a broader audience.
Notable figures in the company include key influencers and investors who have supported its growth. WANTD has achieved significant milestones by creating a unique platform that combines live shopping experiences with real-time customer interaction, setting it apart from traditional e-commerce solutions like Shopify. Its impact is evident in the way it helps streetwear brands gain visibility and traction in a crowded market, ultimately driving innovation and growth in the fashion industry.