Snapchat is Snap's camera-first social application focused on messaging and visual communication, featuring Stories, Spotlight video, lenses, maps, creators, and augmented reality experiences. The product emphasizes quick sharing and creative tools that let users communicate through photos, video, and AR effects.
In the broader consumer social market, Snapchat competes for mobile attention across messaging and short-form content behaviors, while also serving as a channel for creators and brand engagement. It also competes for advertiser demand through its ad products and formats that connect campaigns to audiences consuming social and creator-driven content.

Snapchat is a camera-first messaging, Stories, Spotlight, and augmented reality app.



Visual Discovery helps people find, save, and shop inspiration through Pins and boards.


Reddit Community Platform is the online discussion service of Reddit, Inc. where members post, vote, and comment within interest-based communities.



Kinzoo Messenger is a child-focused messaging app that lets kids connect with approved friends and family through safe social messaging.


Telegram Messenger is a cloud messaging app for chats, channels, groups, media, and communities.


Signal Messenger is an encrypted messaging app for private texts, calls, groups, and media.



Seller-side live-selling platform with auctions, flash sales, Seller Hub analytics, loyalty tools, and Shopify integration.

Likee is a short-video creation and sharing app with live streaming and social entertainment features.


Bluesky Social is a decentralized social app for public posts, feeds, communities, and conversation.


Threads by Instagram is Meta's text-first social app for public conversations and real-time updates.


YouTube is a global video-sharing platform enabling users to upload, stream, and discover video content across diverse categories.
Instagram is a social sharing app that enables sharing photos, stories and reels with friends.

Visual Discovery helps people find, save, and shop inspiration through Pins and boards.

Reddit Community Platform is the online discussion service of Reddit, Inc. where members post, vote, and comment within interest-based communities.

X is a real-time social platform for public posts, media, creators, and conversations.

Kinzoo Messenger is a child-focused messaging app that lets kids connect with approved friends and family through safe social messaging.

Telegram Messenger is a cloud messaging app for chats, channels, groups, media, and communities.

Signal Messenger is an encrypted messaging app for private texts, calls, groups, and media.

Reels is a short-video feature on Instagram for creating and watching short videos.

Seller-side live-selling platform with auctions, flash sales, Seller Hub analytics, loyalty tools, and Shopify integration.


Likee is a short-video creation and sharing app with live streaming and social entertainment features.
Bluesky Social is a decentralized social app for public posts, feeds, communities, and conversation.

Threads by Instagram is Meta's text-first social app for public conversations and real-time updates.

YouTube is a global video-sharing platform enabling users to upload, stream, and discover video content across diverse categories.
