Reels
Provider 
Founded 2010
Sells To Enterprises, Individuals
Pricing Model Advertising
Ownership Public, Subsidiary

Reels is a short-video feature on Instagram for creating and watching short videos.
Reels is an Instagram short-video feature with multi-clip creation, text, AR filters and audio.
Reels Remix lets users record their own video. Users do so next to another video.
Adds products that compete with one of Reels’ direct competitors but not with Reels itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Reels | YouTube Shorts | Snapchat | TikTok | |
|---|---|---|---|---|---|
| Linked Through | — | Direct competitor | YouTube Shorts | YouTube Shorts | |
| Provider | |||||
| Founded | 2010 | 2005 | 2011 | 2026 | |
| Sells To | Enterprises, Individuals | Consumers | Enterprises, Individuals | Enterprises, Individuals | |
| Pricing Model | Advertising | Advertising, Transactional | Advertising | Advertising | |
| Ownership | Public, Subsidiary | Public, Subsidiary | Public | Private, Subsidiary |
Provider 
Founded 2010
Sells To Enterprises, Individuals
Pricing Model Advertising
Ownership Public, Subsidiary
Provider 
Founded 2005
Sells To Consumers
Pricing Model Advertising, Transactional
Ownership Public, Subsidiary
Linked Through YouTube Shorts
Provider 
Founded 2011
Sells To Enterprises, Individuals
Pricing Model Advertising
Ownership Public
Linked Through YouTube Shorts
Provider 
Founded 2026
Sells To Enterprises, Individuals
Pricing Model Advertising
Ownership Private, Subsidiary


AI-powered iOS app that turns video links, photos, and user content into shareable social-media clips.


AI-powered iOS app that turns video links, photos, and user content into shareable social-media clips.

Snapchat is a camera-first messaging, Stories, Spotlight, and augmented reality app.

TikTok is ByteDance’s short-form video entertainment and social discovery app.
