Provider 
Founded 2010
Sells To Enterprises, Individuals
Pricing Model Advertising
Ownership Public, Subsidiary

Instagram is a social sharing app that enables sharing photos, stories and reels with friends.
Instagram is a social sharing app that enables people to share photos, stories and reels with friends. It includes Stories, Notes, group chats and a feed for sharing moments with friends.
Instagram offers creator videos and personalized discovery of photos and videos through Explore.
Adds products that compete with one of Instagram’s direct competitors but not with Instagram itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Lemon8 | Video Sharing | Live Video Streaming | Snapchat | TikTok | Video Platform | Visual Discovery | ||
|---|---|---|---|---|---|---|---|---|---|
| Linked Through | — | Direct competitor | Direct competitor | Video Sharing | Lemon8 | Video Sharing | Video Sharing | Lemon8 | |
| Provider | |||||||||
| Founded | 2010 | 2026 | 2005 | 2011 | 2011 | 2026 | 2004 | 2008 | |
| Sells To | Enterprises, Individuals | Enterprises, Individuals | Consumers | Consumers | Enterprises, Individuals | Enterprises, Individuals | B2B, Consumers, Enterprise, Small Business | Consumers | |
| Pricing Model | Advertising | Advertising | Advertising, Transactional | Advertising, Recurring, Software, Subscription, Transactional | Advertising | Advertising | Recurring, Subscription, Transactional | Advertising | |
| Ownership | Public, Subsidiary | Private, Subsidiary | Public, Subsidiary | Public, Venture-backed, Subsidiary | Public | Private, Subsidiary | Public, Subsidiary | Public |
Provider 
Founded 2010
Sells To Enterprises, Individuals
Pricing Model Advertising
Ownership Public, Subsidiary
Provider 
Founded 2026
Sells To Enterprises, Individuals
Pricing Model Advertising
Ownership Private, Subsidiary
Provider 
Founded 2005
Sells To Consumers
Pricing Model Advertising, Transactional
Ownership Public, Subsidiary
Linked Through Video Sharing
Provider 
Founded 2011
Sells To Consumers
Pricing Model Advertising, Recurring, Software, Subscription, Transactional
Ownership Public, Venture-backed, Subsidiary
Linked Through Lemon8
Provider 
Founded 2011
Sells To Enterprises, Individuals
Pricing Model Advertising
Ownership Public
Linked Through Video Sharing
Provider 
Founded 2026
Sells To Enterprises, Individuals
Pricing Model Advertising
Ownership Private, Subsidiary
Linked Through Video Sharing
Provider 
Founded 2004
Sells To B2B, Consumers, Enterprise, Small Business
Pricing Model Recurring, Subscription, Transactional
Ownership Public, Subsidiary
Linked Through Lemon8
Provider 
Founded 2008
Sells To Consumers
Pricing Model Advertising
Ownership Public




Vimeo is a professional video hosting and sharing platform for creators and businesses.


The live video platform where streamers broadcast games, creative content, and everyday life to viewers.


Visual Discovery helps people find, save, and shop inspiration through Pins and boards.




YouTube Shorts is YouTube's short-form vertical video product for creating, watching, discovering, and monetizing Shorts in the YouTube app.


Pixi Garden is an iOS iMessage extension that sends animated 3D AR characters reacting to surroundings.


Seller-side live-selling platform with auctions, flash sales, Seller Hub analytics, loyalty tools, and Shopify integration.



Bluesky Social is a decentralized social app for public posts, feeds, communities, and conversation.


Threads by Instagram is Meta's text-first social app for public conversations and real-time updates.

Snapchat is a camera-first messaging, Stories, Spotlight, and augmented reality app.

TikTok is ByteDance’s short-form video entertainment and social discovery app.

Vimeo is a professional video hosting and sharing platform for creators and businesses.

The live video platform where streamers broadcast games, creative content, and everyday life to viewers.

Visual Discovery helps people find, save, and shop inspiration through Pins and boards.

Facebook is Meta's social networking app for communities, groups, messaging, pages, and creators.

Messenger is Meta's messaging app for chats, voice calls, video calls, and business conversations.

YouTube Shorts is YouTube's short-form vertical video product for creating, watching, discovering, and monetizing Shorts in the YouTube app.

Pixi Garden is an iOS iMessage extension that sends animated 3D AR characters reacting to surroundings.

Seller-side live-selling platform with auctions, flash sales, Seller Hub analytics, loyalty tools, and Shopify integration.

Likee is a short-video creation and sharing app with live streaming and social entertainment features.
Bluesky Social is a decentralized social app for public posts, feeds, communities, and conversation.

Threads by Instagram is Meta's text-first social app for public conversations and real-time updates.

X is a real-time social platform for public posts, media, creators, and conversations.
