Buyers who must commit budget to a trial story, a mediation posture, or a media buy need to know how an audience reacts to a video. Personal-injury law firms and brand marketers use EmotionTrac to have each opted-in panelist watch the client's video alone on their own device, while the front-facing camera reads micro facial expressions second by second and the report maps them onto the video timeline. The test runs as a cloud platform rather than a live room, capturing reactions as they happen.
Classic focus groups and in-person mock juries put people in one room, where one voice can carry the group and a recap arrives days later. EmotionTrac reads each viewer in isolation and second by second, so a buyer sees what viewers felt rather than what they report afterward or what a room converges on. That reading is a firmer basis for committing budget, a mediation posture, or a trial story.
