Managed performance-marketing service combining premium reach, contextual insights, and predictive AI for direct-response advertisers.
Outbrain Direct Response (ODR) is Outbrain's managed performance-marketing service for affiliates and search buyers, rebranded as ODR by Teads following the Outbrain-Teads merger and run by a dedicated 60-person team across eight offices.
It pairs Outbrain's bid-automation technology and premium inventory access with expert day-to-day account management, data-driven optimization, and scalable creative automation to drive conversions on the open internet.
| Attribute | Outbrain Direct Response | NewsBreak Advertising Platform | Realize | |
|---|---|---|---|---|
| Provider |  |  |  | |
| Founded | 2006 | 2001 | 2007 | |
| Sells To | Enterprise, Small Business | Consumers | Enterprise, Small Business | |
| Pricing Model | Advertising | Recurring, Software | Advertising | |
| Ownership | Public | Private | Public |
Provider
Founded 2006
Sells To Enterprise, Small Business
Pricing Model Advertising
Ownership Public
Provider
Founded 2001
Sells To Consumers
Pricing Model Recurring, Software
Ownership Private
Provider
Founded 2007
Sells To Enterprise, Small Business
Pricing Model Advertising
Ownership Public
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