AdRoll by NextRoll — Product Research | aVenture

AdRoll is the multi-channel digital advertising platform that NextRoll operates for mid-market brands, retailers, and agencies. It plans, launches, and measures programmatic campaigns across display, native, video, mobile, social, connected television, and digital out-of-home inventory from a single dashboard.

Audience segmentation draws on first- and third-party data, while machine-learning optimization allocates targeting, bidding, and budget across channels. The platform is sold in self-service and managed-service packages to ecommerce, retail, and agency teams, with cross-channel attribution and analytics reporting conversion and revenue performance.

AdRoll - Direct Competitors

Attribute	AdRoll	Criteo Performance Advertising Platform	Google Ads	Microsoft Advertising	Simpli.fi Platform	Smartly Media	StackAdapt Platform
Provider	NextRoll nextroll.com158.6M raised · Series D	Criteo criteo.com270M raised · Series C	Alphabet abc.xyz26.1M raised · Public	Microsoft microsoft.com1M raised · Public	Simpli.fi simpli.fi	Smartly smartly.io	StackAdapt stackadapt.com
Founded	2007	2005	1998	1975	—	2013	—
Sells To	Enterprise, Small Business	—	Consumers, Enterprise	Enterprises, Small Business	—	—	—
Pricing Model	Recurring	—	Advertising, Recurring, Transactional	SaaS, Transactional	—	—	—
Ownership	—	—	Public	Public	—	—	—