Simpli.fi is a location-driven programmatic advertising platform for household-level targeting and campaign measurement.
Simpli.fi provides a programmatic advertising platform built around location intelligence, pairing household-level targeting with real-time consumer intent signals. Campaigns activate across connected television, streaming audio, display, native, paid social, and digital out-of-home from a shared audience and signal set.
Reporting extends to store-visit and multi-location performance for advertisers ranging from single-storefront businesses to national networks. The company also offers agency workflow software for media planning and finance, with self-serve through fully managed service models.
NextRoll
AdRoll Advertising Platform
nextroll.com
StackAdapt
StackAdapt Platform
stackadapt.com
The Trade Desk
The Trade Desk Platform
thetradedesk.com
Adds products that compete with one of Simpli.fi Platform’s direct competitors but not with Simpli.fi Platform itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Simpli.fi Platform | AdRoll Advertising Platform | StackAdapt Platform | The Trade Desk Platform | |
|---|---|---|---|---|---|
| Provider |  |  |  | | |
| Founded | 2010 | 2007 | 2014 | 2009 | |
| Sells To | Advertising Agencies, Brands/Advertisers | Enterprise, Small Business | B2B | Enterprise | |
| Pricing Model | Advertising | Recurring | Subscription, Usage-based | Recurring, Software, Transactional | |
| Ownership | Private equity-backed | Private | — | Public |
Provider
Founded 2010
Sells To Advertising Agencies, Brands/Advertisers
Pricing Model Advertising
Ownership Private equity-backed
Provider
Founded 2007
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Private
Provider
Founded 2014
Sells To B2B
Pricing Model Subscription, Usage-based
Ownership —
Provider
Founded 2009
Sells To Enterprise
Pricing Model Recurring, Software, Transactional
Ownership Public
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