The Trade Desk Platform offers a demand-side platform for data-driven advertising.
The Trade Desk Platform is a demand-side platform for data-driven programmatic advertising, built on audience data, open-internet inventory, and a marketplace of data and measurement providers. It uses first- and third-party data and a durable identity framework, and it gives buyers access to inventory on the open internet.
The Trade Desk Platform offers access to a marketplace of data, measurement, brand safety, and inventory providers.
Adds products that compete with one of The Trade Desk Platform’s direct competitors but not with The Trade Desk Platform itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | The Trade Desk Platform | Simpli.fi Platform | AdRoll Advertising Platform | StackAdapt Platform | |
|---|---|---|---|---|---|
| Linked Through | — | Direct competitor | Simpli.fi Platform | Simpli.fi Platform | |
| Provider | |  |  |  | |
| Founded | 2009 | 2010 | 2007 | 2014 | |
| Sells To | Enterprise | Advertising Agencies, Brands/Advertisers | Enterprise, Small Business | B2B | |
| Pricing Model | Recurring, Software, Transactional | Advertising | Recurring | Subscription, Usage-based | |
| Ownership | Public | Private equity-backed | Private | — |
Provider
Founded 2009
Sells To Enterprise
Pricing Model Recurring, Software, Transactional
Ownership Public
Provider
Founded 2010
Sells To Advertising Agencies, Brands/Advertisers
Pricing Model Advertising
Ownership Private equity-backed
Linked Through Simpli.fi Platform
Provider
Founded 2007
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Private
Linked Through Simpli.fi Platform
Provider
Founded 2014
Sells To B2B
Pricing Model Subscription, Usage-based
Ownership —
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StackAdapt is a programmatic advertising platform for planning, activating, and measuring multichannel campaigns.
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StackAdapt is a programmatic advertising platform for planning, activating, and measuring multichannel campaigns.
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