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People Inc.›
Products & Services›
D/Cipher
D/Cipher

People Inc.› offers D/Cipher

ProductOperating Status: Currently Offered

D/Cipher is People Inc.'s first-party intent-targeting advertising product for display and connected-television campaigns.

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Overview

D/Cipher is the intent-targeting advertising product of People Inc., an American digital and print publisher. It builds audience signals from reader behaviour across the company's own properties and activates campaigns on those properties and across a network of vetted premium domains. The offering covers digital display and connected-television household targeting with reporting and attribution.

D/Cipher forms part of People Inc.'s advertising business, which also sells brand advertising and branded content through the company's studio division. People Inc. is headquartered in New York City and is an operating business of People Incorporated, the Nasdaq-listed holding company.

D/Cipher - Classification

Industry
  • Advertising
Tags
  • Advertising

D/Cipher - Direct Competitors

  • Jeeng

    Jeeng logo

    Jeeng AdMarket for Advertisers

    jeeng.com

  • LiveIntent

    LiveIntent logo

    Marketer Solutions

    liveintent.com

  • StackAdapt

    StackAdapt logo

    StackAdapt Platform

    stackadapt.com

AttributeD/CipherJeeng AdMarket for AdvertisersMarketer SolutionsStackAdapt Platform
ProviderPeople Inc.people.incJeengjeeng.comLiveIntentliveintent.com315.1M raisedStackAdaptstackadapt.com
Founded1996—2009—
Sells ToConsumers—Enterprise, Small Business—
Pricing ModelAdvertising—Recurring—
OwnershipSubsidiary—Equity, Venture Capital—
D/Cipher

Provider People Inc.people.inc

Founded 1996

Sells To Consumers

Pricing Model Advertising

Ownership Subsidiary

Jeeng AdMarket for Advertisers

Provider Jeengjeeng.com

Founded —

Sells To —

Pricing Model —

Ownership —

Marketer Solutions

Provider LiveIntentliveintent.com315.1M raised

Founded 2009

Sells To Enterprise, Small Business

Pricing Model Recurring

Ownership Equity, Venture Capital

StackAdapt Platform

Provider StackAdaptstackadapt.com

Founded —

Sells To —

Pricing Model —

Ownership —

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