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Metadata — B2B Paid Campaign Platform
Metadata — B2B Paid Campaign Platform

Metadata — B2B Paid Campaign Platform

ProductOperating Status: Currently Offered

Metadata is a B2B advertising platform for audience creation, campaign production, and cross-channel execution.

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Overview
Analysis
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Metadata combines audience creation, campaign production, experimentation, and paid-media execution in one B2B product. Teams build target audiences from firmographic, technographic, intent, CRM, and retargeting signals; create landing pages and ad assets; then run and optimize campaigns across 12 channels. Campaign goals, budgets, and approval requirements remain under customer control.

The same product is available through its software interface and Metadata MCP, which exposes campaign objects to connected AI assistants for review and operation. Its agentic workflow supports campaign setup, execution, and optimization rather than constituting a separate product. Pricing is scoped to channels, managed advertising spend, and the execution work a team delegates.

Metadata — B2B Paid Campaign Platform - Classification

Industry
  • AdTech
  • Advertising
  • Advertising Technology
  • Marketing Technology
Ownership
  • Privately Held
Technology
  • AI
  • AI Agent
  • Marketing Automation
Geographic Exposure
  • Global
Model
  • Agentic AI
  • SaaS Platform
Revenue
  • B2B SaaS
  • B2B Subscription
Customer
  • B2B
  • Enterprise
  • SaaS
Tags
  • ABM
  • Adtech
  • Advertising
  • Marketing Automation
  • Marketing Technology
  • SaaS

Direct Competitors

  • Madison Logic

    Madison Logic logo

    ABM Social Advertising with LinkedIn Ads

    madisonlogic.com

  • NextRoll

    NextRoll logo

    AdRoll ABM

    nextroll.com

  • Demandbase

    Demandbase logo

    Demandbase Advertising

    demandbase.com

  • Factors.AI

    Factors.AI logo

    Google AdPilot

    factors.ai

  • Influ2

    Influ2 logo

    Influ2 Contact-Level Ads

    influ2.com

AttributeMetadata — B2B Paid Campaign PlatformABM Social Advertising with LinkedIn AdsAdRoll ABMDemandbase AdvertisingGoogle AdPilotInflu2 Contact-Level Ads
ProviderMetadatametadata.io56.9M raised · SeedMadison Logicmadisonlogic.comNextRollnextroll.com158.6M raised · Series DDemandbasedemandbase.com318M raised · Series HFactors.AIfactors.ai5.6M raised · SeedInflu2influ2.com11.4M raised · Series A
Founded201520052007200620192017
Sells ToB2B, EnterpriseB2BEnterprise, Small BusinessEnterpriseEnterprise, Small BusinessEnterprise
Pricing ModelRecurring, SoftwareSubscriptionRecurringRecurringRecurring, SoftwareRecurring, Software
OwnershipPrivately HeldAcquired SubsidiaryPrivately HeldEquity, Venture CapitalPrivate, Venture CapitalVenture Capital
Metadata — B2B Paid Campaign Platform

Provider Metadatametadata.io56.9M raised · Seed

Founded 2015

Sells To B2B, Enterprise

Pricing Model Recurring, Software

Ownership Privately Held

ABM Social Advertising with LinkedIn Ads

Provider Madison Logicmadisonlogic.com

Founded 2005

Sells To B2B

Pricing Model Subscription

Ownership Acquired Subsidiary

AdRoll ABM

Provider NextRollnextroll.com158.6M raised · Series D

Founded 2007

Sells To Enterprise, Small Business

Pricing Model Recurring

Ownership Privately Held

Demandbase Advertising

Provider Demandbasedemandbase.com318M raised · Series H

Founded 2006

Sells To Enterprise

Pricing Model Recurring

Ownership Equity, Venture Capital

Google AdPilot

Provider Factors.AIfactors.ai5.6M raised · Seed

Founded 2019

Sells To Enterprise, Small Business

Pricing Model Recurring, Software

Ownership Private, Venture Capital

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