NextRoll offers AdRoll ABM
Product
AdRoll ABM helps B2B teams identify high-fit accounts, activate multichannel advertising, and measure account engagement and pipeline.
- Currently Offered
AdRoll ABM is NextRoll’s account-based marketing product, formerly RollWorks. It combines buyer-fit, intent, and journey signals with account audiences, CRM-connected workflows, and multichannel advertising to help B2B marketing teams reach decision makers and coordinate campaigns. Predictive tools and automated bidding support activation, while reporting connects account engagement with pipeline and revenue outcomes.
The product remains a distinct B2B offering alongside AdRoll’s separate advertising product. Its official site presents AdRoll ABM as a current platform for identifying and engaging high-fit accounts across channels, with sales and marketing teams using buyer insights to shape targeting and campaign actions. The platform includes measurement for account engagement and pipeline impact.
AdRoll ABM helps B2B teams identify high-fit accounts, activate multichannel advertising, and measure account engagement and pipeline.
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