Factors.AI Analytics and Attribution ties cross-channel marketing engagement to B2B pipeline and revenue with multi-touch reporting.
Factors.AI Analytics and Attribution connects paid-channel spend, content engagement, and buyer-intent activity to pipeline and revenue for B2B marketing and go-to-market teams. It reports across LinkedIn, Google, Meta, and Bing alongside website, CRM, and marketing-automation data, and supports view-through attribution for ad impressions that produced no form fill.
Reporting covers custom channel and campaign views, funnel and stage-transition analysis from marketing-qualified lead through closed-won, and a combined sales-and-marketing touchpoint timeline. Attribution models include first-touch and last-touch contrasts, time-decay, U-shaped, and custom multi-touch configurations suited to long B2B sales cycles.
Bombora
B2beacon
bombora.com
HockeyStack
Marketing Intelligence
hockeystack.com
Madison Logic
ML Measurement
madisonlogic.com
Cometly
Multi-Touch Attribution
cometly.com
6sense
Reporting & Analytics
6sense.com
Influ2
Revenue Reporting
influ2.com
| Attribute | Analytics and Attribution | B2beacon | Marketing Intelligence | ML Measurement | Multi-Touch Attribution | Reporting & Analytics | Revenue Reporting | |
|---|---|---|---|---|---|---|---|---|
| Provider |  | | | | | | | |
| Founded | 2019 | 2014 | 2022 | 2005 | 2021 | 2013 | 2017 | |
| Sells To | Enterprise, Small Business | — | B2B | B2B | Small Business | B2B, Enterprise | Enterprise | |
| Pricing Model | Recurring, Software | — | SaaS | Subscription | Recurring, Software | Recurring, Software, Subscription | Recurring, Software | |
| Ownership | Private, Venture-backed | — | — | Subsidiary | Private | Equity, Venture-backed | Venture-backed |
Provider
Founded 2019
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Private, Venture-backed
Provider
Founded 2014
Sells To —
Pricing Model —
Ownership —
Provider
Founded 2022
Sells To B2B
Pricing Model SaaS
Ownership —
Provider
Founded 2005
Sells To B2B
Pricing Model Subscription
Ownership Subsidiary
Provider
Founded 2021
Sells To Small Business
Pricing Model Recurring, Software
Ownership Private
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demandDrive Demand Generation is an integrated B2B service running paid, content, and syndication programmes to pipeline.
Marketing analytics software that unifies cross-channel performance data and surfaces attribution, forecasting, and optimization insights.
Understory's GTM Engineering service builds a signal-based outbound engine across email and LinkedIn on enrichment and CRM-attribution infrastructure.
DemandScience Advertising delivers managed B2B display, social, CTV, video, and audio campaigns to verified decision-makers.
AppsFlyer Attribution measures mobile app install and engagement events across ad networks and marketing channels.
Expert-led ABM services pair ICP strategy and multi-channel campaign execution with pipeline measurement.
Foursquare Attribution measures ad-driven store visits and sales lift across digital, TV, social, and out-of-home channels.
Frontal's GTM Engineering service runs buying signals as researched accounts, outbound sequences, and call queues inside a client's existing tools.
