NextRoll offers AdRoll Advertising Platform
AdRoll is the multi-channel digital advertising platform NextRoll operates for mid-market brands and agencies.
- Currently Offered
Research Notes
AdRoll combines campaign management across multiple advertising channels with audience targeting, optimization, attribution, and reporting in one platform. Company materials describe machine-learning models used for bidding and predictive audience targeting, alongside first- and third-party data.
The company also emphasizes connectivity with marketing, CRM, analytics, measurement, and ecommerce tools, as well as public APIs. AdRoll ABM adds account-focused capabilities for B2B teams, while managed-service packages include strategic and creative support.
In August 2025, AdRoll announced that RollWorks, its account-based marketing solution, was rebranded as AdRoll ABM. The announcement described AdRoll and AdRoll ABM as distinct products under a unified brand and platform.
AdRoll's current site presents the wider platform as serving both B2B and B2C marketing needs, while positioning AdRoll ABM for B2B account-based marketing. The published history supports the brand and product transition, but does not independently establish a founding year.
AdRoll's Q3 2026 State of Digital Advertising Report compares advertising data for July 1 through September 8 with prior periods. It reports year-over-year declines of 45.0% for display prospecting CPMs and 29.1% for display retargeting CPMs.
The report says lower prospecting costs may give holiday advertisers room to build awareness before peak-season competition, while retargeting can reconnect with interested shoppers. It also describes a mixed consumer backdrop, with weaker sentiment alongside reported household spending growth.
AdRoll offers a digital advertising platform for planning, managing, and optimizing campaigns across multiple channels. Its tools support audience targeting, retargeting, campaign analytics, and full-funnel performance measurement.
Available channels listed by the company include display, native, video, mobile, social, connected TV, and digital out-of-home. The platform supports first- and third-party audience data and provides both pay-as-you-go and managed-service packages.