Pixalate is a global ad fraud intelligence and marketing compliance platform dedicated to enhancing ad quality and protecting against fraudulent traffic. The company offers a range of services, including sophisticated invalid traffic (SIVT) detection and filtration, and COPPA compliance technology to assess child-directed apps. Pixalate focuses on Connected TV (CTV), mobile apps, and websites, providing brands and platforms with tools to ensure privacy and compliance in their advertising efforts.
Pixalate has achieved significant milestones, including being accredited by the Media Rating Council (MRC) for its SIVT detection capabilities. The introduction of the ad industry's first COPPA compliance technology underscores its commitment to innovation and child safety in digital advertising. Pixalate's impact is evident in its ability to reduce clawbacks and fight ad fraud effectively, making it a trusted partner for brands seeking to improve their ad inventory quality.
