Bombora›Bombora› offers Company Surge Intent Data

Company Surge Intent Data measures which topics an organization's employees are researching across a cooperative of business-content publishers, then converts that observed activity into account-level intent scores. Scores are expressed as a shift relative to each account's own baseline rather than as an absolute volume, so a sustained increase in research on a category is distinguishable from ordinary background activity.

The offering is delivered as data feeds and through integrations with customer relationship management, marketing automation, advertising, and sales-intelligence platforms, allowing revenue teams to apply the same intent signal to account prioritization, audience targeting, and campaign measurement.