Buyer Intent is HG Insights' account-level intent dataset. It scores which organizations are actively researching categories and products, and combines that signal with the technology, spend, and contract intelligence held in the Revenue Growth Intelligence Fabric so in-market accounts can be filtered and prioritized.
The offering incorporates second-party buyer-behavior signals drawn from TrustRadius, the software review platform HG Insights acquired. It is consumed through the Revenue Growth Intelligence Platform, through data subscriptions, and through integrations into CRM and marketing systems.

HG Insights' account-level intent dataset scoring in-market buying activity and blending TrustRadius buyer-behavior signals into its context.


UpLead Intent Data surfaces accounts showing active buying interest so outreach reaches prospects at the right time.


6sense Signalverse is the data foundation connecting B2B buying intent and account information for go-to-market teams.


Contact-level intent signals showing which named buyers are researching relevant topics across search, social, ads, and your website.


Intentsify Audiences is a B2B audience-targeting offering that builds solution-specific, persona-level segments from intent signals for activation across advertising channels.



Insights Suite is Bombora's analytics layer that presents its B2B intent, identity, and campaign data through interactive dashboards.


Verified B2B company and contact data used to identify and profile target buyers.


Dun & Bradstreet's B2B sales-intelligence product pairing company data with buying signals.


Visitor Insights identifies anonymous business website visitors and enriches them with firmographic, role, and intent attributes.


Common Room Buyer Intelligence unifies person-level buying signals into one profile for go-to-market teams.


6sense Customer Expansion surfaces upsell and cross-sell opportunities inside existing accounts from usage and research signals.



Factors.AI's account-intelligence product that unifies cross-channel intent signals and predictive fit and engagement scoring for B2B go-to-market teams.


Ionic is DemandScience's intelligence layer that unifies verified buyer data and AI to prioritize accounts.
UpLead Intent Data surfaces accounts showing active buying interest so outreach reaches prospects at the right time.

6sense Signalverse is the data foundation connecting B2B buying intent and account information for go-to-market teams.

Contact-level intent signals showing which named buyers are researching relevant topics across search, social, ads, and your website.

Intentsify Audiences is a B2B audience-targeting offering that builds solution-specific, persona-level segments from intent signals for activation across advertising channels.

Signals is Warmly's buying-intent product, surfacing person-level intent drawn from first-, second-, and third-party sources.

Insights Suite is Bombora's analytics layer that presents its B2B intent, identity, and campaign data through interactive dashboards.

Verified B2B company and contact data used to identify and profile target buyers.

Dun & Bradstreet's B2B sales-intelligence product pairing company data with buying signals.

Visitor Insights identifies anonymous business website visitors and enriches them with firmographic, role, and intent attributes.

Common Room Buyer Intelligence unifies person-level buying signals into one profile for go-to-market teams.

6sense Customer Expansion surfaces upsell and cross-sell opportunities inside existing accounts from usage and research signals.

6AI is 6sense's account-scoring and buying-stage layer built on the Signalverse data foundation.

Factors.AI's account-intelligence product that unifies cross-channel intent signals and predictive fit and engagement scoring for B2B go-to-market teams.

Ionic is DemandScience's intelligence layer that unifies verified buyer data and AI to prioritize accounts.
