Intent-Driven Leads
Provider 
Founded 2010
Sells To Enterprise
Pricing Model Recurring, Subscription
Ownership Private Equity, Venture Capital

HG Insights' lead-generation offering supplying opt-in contacts from buyers researching products on TrustRadius, filtered by ideal-customer profile.
Intent-Driven Leads is HG Insights' contact-level lead-generation offering. It supplies opt-in records for buyers who are actively researching products, drawing the underlying research activity from TrustRadius, the software review platform HG Insights acquired, and filtering the resulting contacts against a customer's ideal-customer profile and predictive models.
The offering sits alongside HG Insights' account-level intent data and is aimed at demand-generation teams that need named contacts rather than account scores. It is delivered as a lead feed that customers route into their own marketing automation and CRM workflows.
| Attribute | Intent-Driven Leads | Company & People Search | Lusha Data | ZoomInfo Sales | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 2010 | 2013 | 2016 | 2007 | |
| Sells To | Enterprise | Enterprise | Enterprise, Small Business | Enterprises, Mid-Market | |
| Pricing Model | Recurring, Subscription | Recurring, Software | Recurring, Software | Recurring | |
| Ownership | Private Equity, Venture Capital | Equity, Venture Capital | Private, Venture Capital | Public |
Provider 
Founded 2010
Sells To Enterprise
Pricing Model Recurring, Subscription
Ownership Private Equity, Venture Capital
Provider 
Founded 2013
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Equity, Venture Capital
Provider 
Founded 2016
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Private, Venture Capital
Provider 
Founded 2007
Sells To Enterprises, Mid-Market
Pricing Model Recurring
Ownership Public

Lead Generation
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