HG Insights offers Intent-Driven Leads
Product
HG Insights' lead-generation offering supplying opt-in contacts from buyers researching products on TrustRadius, filtered by ideal-customer profile.
- Currently Offered
HG Insights' lead-generation offering supplying opt-in contacts from buyers researching products on TrustRadius, filtered by ideal-customer profile.
Intent-Driven Leads is HG Insights' contact-level lead-generation offering. It supplies opt-in records for buyers who are actively researching products, drawing the underlying research activity from TrustRadius, the software review platform HG Insights acquired, and filtering the resulting contacts against a customer's ideal-customer profile and predictive models.
The offering sits alongside HG Insights' account-level intent data and is aimed at demand-generation teams that need named contacts rather than account scores. It is delivered as a lead feed that customers route into their own marketing automation and CRM workflows.
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