Lead Generation
Provider 
Founded 2022
Sells To B2B, Consumer Packaged Goods
Pricing Model B2B Subscription
Ownership Privately Held, Venture-backed private company

Lead Generation finds and qualifies prospective wholesale buyers for consumer brands from a continuously verified retail-business database.
Lead Generation is the buyer-discovery product within Overjoy's wholesale sales platform. It searches a retail-business database to surface prospective stockists for a consumer brand, then qualifies each prospect by scoring fit and researching the retailer's reviews and website, so a brand begins outreach from an assessed account rather than an unvetted list.
The product also supports lookalike buyer search, which builds a prospect cohort from a brand's existing wholesale customers, and store-locator scraping. Qualified buyers hand off into Overjoy's outreach, CRM, and account-management workflows, carrying the lead context into campaigns, follow-ups, and reorder activity without rebuilding it in a separate system.
Apollo.io

Apollo Data
apollo.io
Cognism

Cognism Sales Intelligence
cognism.com

Sales Navigator
linkedin.com
| Attribute | Lead Generation | Apollo Data | Cognism Sales Intelligence | Sales Navigator | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 2022 | 2015 | 2015 | 2003 | |
| Sells To | B2B, Consumer Packaged Goods | Enterprises, SMB | Enterprises, Mid-Market, SMB | B2B, Consumer | |
| Pricing Model | B2B Subscription | Recurring, Software, Usage-based | Recurring | Recurring, Transactional | |
| Ownership | Privately Held, Venture-backed private company | Private Equity, Venture Capital | Venture Capital | Subsidiary |
Provider 
Founded 2022
Sells To B2B, Consumer Packaged Goods
Pricing Model B2B Subscription
Ownership Privately Held, Venture-backed private company
Provider 
Founded 2015
Sells To Enterprises, SMB
Pricing Model Recurring, Software, Usage-based
Ownership Private Equity, Venture Capital
Provider 
Founded 2015
Sells To Enterprises, Mid-Market, SMB
Pricing Model Recurring
Ownership Venture Capital
Provider 
Founded 2003
Sells To B2B, Consumer
Pricing Model Recurring, Transactional
Ownership Subsidiary

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