Informa TechTarget Priority Engine identifies in-market technology buyers from observed first-party research activity across its editorial network.
Informa TechTarget Priority Engine is an intent-data platform that ranks accounts and prospects actively evaluating specific technology categories, drawing on observed research behavior across the Informa TechTarget editorial network. Marketing and sales teams use those rankings to direct outreach toward buyers already in an active evaluation cycle.
The platform shows which topics and vendors named prospects are researching, adds buying-stage context, and delivers audiences into advertising, customer-relationship, and marketing-automation systems. The underlying data is presented as permissioned first-party research observations from its own content properties rather than inferred third-party signals.
HG Insights
Buyer Intent
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Bombora
Company Surge Intent Data
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6sense
Intent Data
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Madison Logic
ML Insights
madisonlogic.com
| Attribute | Priority Engine | Buyer Intent | Company Surge Intent Data | Intent Data | ML Insights | |
|---|---|---|---|---|---|---|
| Provider |  Informa TechTargetinformatechtarget.com$115M disclosed funding · Public | | | | | |
| Founded | 1999 | 2010 | 2014 | 2013 | 2005 | |
| Sells To | Enterprise | Enterprise | — | B2B, Enterprise | B2B | |
| Pricing Model | Advertising, Recurring, Transactional | Recurring, Subscription | — | Recurring, Software, Subscription | Subscription | |
| Ownership | Public | Private equity-backed, Venture-backed | — | Equity, Venture-backed | Subsidiary |
Provider Informa TechTargetinformatechtarget.com$115M disclosed funding · Public
Founded 1999
Sells To Enterprise
Pricing Model Advertising, Recurring, Transactional
Ownership Public
Provider
Founded 2010
Sells To Enterprise
Pricing Model Recurring, Subscription
Ownership Private equity-backed, Venture-backed
Provider
Founded 2014
Sells To —
Pricing Model —
Ownership —
Provider
Founded 2013
Sells To B2B, Enterprise
Pricing Model Recurring, Software, Subscription
Ownership Equity, Venture-backed
Provider
Founded 2005
Sells To B2B
Pricing Model Subscription
Ownership Subsidiary
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Predictive account scoring that identifies in-market accounts and their position in the buying journey.
Contact-level intent signals showing which named buyers are researching relevant topics across search, social, ads, and your website.
Buyer Intent is Seamless.AI's buying-signal offering that surfaces accounts showing active purchase interest through behavioral and firmographic data.
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